Advertisement: Ciro Sarmiento Steps Down as Chief Creative Officer at Colle McVoy
In a move that came as a surprise to many, Ciro Sarmiento, the former Chief Creative Officer (CCO) at Colle McVoy, announced his departure from the agency in August 2025. The reasons for his departure were not disclosed in the official statement.
Sarmiento had joined Colle McVoy in November 2023, bringing with him a wealth of experience from his stints at Ogilvy & Mather in Colombia, Leo Burnett, Dieste, Weber Shandwick, and Saatchi & Saatchi. During his tenure at Colle McVoy, he led creative work for major brands including Anheuser-Busch, Kellogg's, and PepsiCo.
In a heartfelt farewell, Colle McVoy thanked Sarmiento for his contributions and expressed pride in the accomplishments he achieved during his time at the agency. Sarmiero, on the other hand, expressed his own pride in his work at Colle McVoy but stated that he felt the need to reconnect with his creative and personal values.
According to both Sarmiento and Colle McVoy CEO Jessica Henrichs, the decision for Sarmiento to leave was the result of ongoing conversations and several months of planning and preparation. Henrichs stated that Sarmiento's departure was a mutual decision.
As for Sarmiento's future plans, he is currently assessing several exciting opportunities that closely resonate with his core passions. He has not disclosed specific details about his future endeavours, preferring to weigh his next steps beyond the agency carefully.
In the meantime, Colle McVoy is on the lookout for a replacement for the CCO position. The agency has recently been named creative Agency of Record (AOR) for both Vitamix and Dairy Queen, and is poised for further growth.
In a related development, Colle McVoy also promoted Obele Brown-West to the position of president, marking a significant shift in the agency's leadership. With Brown-West at the helm, Colle McVoy is set to continue its journey towards innovation and creativity.
Sarmiento is considering various options for his future careers, possibly in alignment with his personal and creative values. As Colle McVoy's CEO, Jessica Henrichs, stated, Sarmiento's departure was a mutual decision and the agency is now seeking a new Chief Creative Officer (CCO) to join its portfolio, as it continues to expand its finance and business ventures. Colle McVoy's recent promotion of Obele Brown-West to the position of president signifies a change in leadership, with the agency continuing to focus on innovation and creativity.
