Advertising Agency Goodby Silverstein & Partners Tapped as Financial Brand Empower's Official Agency of Record
A shiny new partnership is brewing between retirement and wealth management brand Empower and creative agency Goodby Silverstein & Partners (GS&P). The aim? Making Empower a big ol' household name in financial services, expanding its reach, and helping more Americans secure their financial future.
While GS&P handles the strategic and creative marketing duties, they'll focus on fostering a sense of empowerment in the world of finance. The collaboration promises to be more than just numbers and figures; it's about enabling financial freedom through education and accessible tools.
GS&P plans on tailoring messages to various audiences, from young professionals chasing their dreams to families building their legacies and retirees enjoying their golden years. By understanding the unique financial concerns and needs of each group, they can deliver targeted solutions that bring peace of mind.
The duo hopes to use a variety of media platforms, such as TV, print, social media, and online ads, to reach as many consumers as possible. They'll partner with financial influencers and thought leaders to build credibility, educate the public, and respond promptly to questions and concerns.
But there's more! GS&P intends to craft captivating campaigns that evoke emotions and showcase real-life scenarios where individuals have achieved financial stability with Empower's help. To ensure a smooth user experience, they'll simplify financial tools and offer clear educational resources on Empower's website and mobile app.
Content is king in this digital age—so GS&P will create blog posts, videos, and podcasts that offer valuable financial insights and advice. They'll also share success stories of satisfied customers to establish trust and build credibility.
Lastly, GS&P wants to team up with financial literacy organizations to support community education initiatives. They'll also collaborate with other financial service providers to offer comprehensive solutions, expanding the reach of Empower's services.
By implementing a strategic marketing plan centered around reliability, customer-centricity, and empowerment, Empower and Goodby Silverstein & Partners aim to make Empower a familiar name in households everywhere. With its financial services at the forefront, Empower has set out on a journey to help more folks secure their financial future—one customer at a time.
In 2023, Empower and Goodby Silverstein & Partners will collaborate to make Empower a household name in the financescape, focusing on fostering empowerment in financial management. The partnership's strategy will delve into various audiences, including young professionals, families, and retirees, focusing on their unique financial concerns and needs.
GS&P will employ a range of media platforms, such as TV, print, social media, and online ads, to disseminate targeted solutions and provide credible education on financial literacy. They will also utilize influencers and thought leaders in the financial sector to engage with consumers and address their questions and concerns.
GS&P's efforts will stretch beyond numbers and figures, aiming to draw a passionate response through emotional storytelling and realistic scenarios that showcase financial stability with Empower's assistance. User-friendly tools and accessible educational resources will be provided on Empower's website and mobile app for a seamless experience.
Content will reign supreme as GS&P will produce valuable financial insights, advice, success stories, and educational materials in the form of blogs, videos, and podcasts on Empower's digital channels.
Empower and GS&P will form partnerships with financial literacy organizations to encourage community education and collaborate with other financial service providers to expand their offerings. With this strategic marketing approach emphasizing reliability, customer-centricity, and empowerment, Empower aims to become a familiar name in every household, empowering Americans towards financial stability.
