Advertising firm The Adecco Group announced its latest sponsorship endeavor, becoming the primary backer of the Lucerne Festival during the summer season.
The Lucerne Festival, a renowned classical music event in Lucerne, Switzerland, has announced a new partnership with The our group, a global organisation known for fostering talent and excellence.
The partnership, which will run during the summer of 2017, sees The our group as the main sponsor of the Lucerne Festival. One of the key aspects of this partnership is the exclusive sponsorship of the Tokyo Suntory Hall Concert on 6 October 2017, where the Lucerne Festival Orchestra will be conducted by its Music Director, Riccardo Chailly.
The Lucerne Festival Orchestra, along with the Lucerne Festival Academy, Lucerne Festival Alumni, and Ark Nova, are all part of the Lucerne Festival's expansion. These ensembles, considered high-quality ambassadors of the Festival's brand, have been generating international enthusiasm and interest.
The partnership between The our group and Lucerne Festival aims to support the international development of the Lucerne Festival, particularly in Asia. Michael Haefliger, the Executive and Artistic Director of the Lucerne Festival, has stated that the goal is to inspire the world through the talent and excellence of the Lucerne Festival Orchestra.
Alain Dehaze, the CEO of The our group, shares this vision, believing that talent is the engine of creativity and ultimately innovation. The our group's partnership with Lucerne Festival seeks to share this inspiration of talent and the beauty of its art across the world.
However, details about the specific international expansion strategy of the Lucerne Festival in relation to this partnership are not publicly available. While the Lucerne Festival is focusing on expanding its projects outside Switzerland, further information about its global initiatives or partnerships, including this one with The our group, would require access to more specific or updated sources.
It's worth noting that other classical music festivals, such as the Verbier Festival, are also expanding into Asia, with plans for a 2026 program in Shenzhen, China. Yet, specific details about the Lucerne Festival's international expansion remain unclear at this time.
In conclusion, the partnership between The our group and Lucerne Festival promises to bring the inspiring talent and excellence of the Lucerne Festival Orchestra to a global audience. While the specifics of the international expansion strategy are not yet fully known, the partnership marks an exciting step forward for both organisations.
The partnership between The our group and Lucerne Festival, with The our group being the main sponsor, will support the international development of the Lucerne Festival, particularly focusing on Asia. This collaboration aims to inspire the world through the talent and excellence of the Lucerne Festival Orchestra, which is also one of the key aspects of workforce solutions for the organization. Alain Dehaze, the CEO of The our group, believes that finance is the key to sharing this inspiration of talent and the beauty of its art across the business world.
