Advertising sector poised to exceed one trillion dollars in global revenue for the first time, as per GroupM's predictions
Get Ready for the Ad Industry's Biggest Year Ever!
The ad world is about to shatter records, with the global advertising industry on track to exceed a staggering $1 trillion in total revenue for the first time this year, according to GroupM's latest forecast.
In their This Year Next Year 2024 End of Year Global Forecast (December 9), the WPP media investment firm revised their mid-year estimate, projecting a massive 9.5% growth in advertising revenue this year.
GroupM expects the U.S. advertising market to expand by 9% in 2024, reaching an impressive $379 billion, and a further 7% in 2025.
Looking ahead to 2025, GroupM predicts that global ad revenues will touch $1.1 trillion, with digital advertising^{1}, including streaming TV, digital out-of-home (DOOH), and digital newspapers and magazines, accounting for a whopping 81.7%.
The exploration of new frontiers in digital advertising is driving this colossal growth. The U.S. ad market, in particular, is set to be a major contributor to this surge, with retail media networks and digital ads leading the charge.
It's worth noting that APAC is expected to play a crucial role in driving global ad spend beyond the trillion-dollar threshold. The APAC region is projected to experience significant growth, with sources like Emarketer supporting GroupM's projection.
While tariffs, inflation, and automotive sector uncertainty may pose challenges, the ad industry is poised for a dazzling future. So buckle up! It's going to be a wild ride.
^{1}: Digital ads account for around 75% of global ad spend, with retail media experiencing a growth rate of 17.4% [3][5].
- The estimated growth in advertising revenue this year is a staggering 9.5%, according to WPP's This Year Next Year 2024 End of Year Global Forecast.
- GroupM anticipates that digital advertising, including streaming TV, digital out-of-home (DOOH), and digital newspapers and magazines, will account for 81.7% of the global ad revenues in 2025.
- The U.S. advertising market is expected to expand by 7% in 2025, reaching $379 billion, as per GroupM's expectations.
- In 2025, GroupM predicts that the global advertising industry will surpass $1.1 trillion in total revenue, with the APAC region playing a significant role in driving this growth beyond the trillion-dollar threshold.
