Agency Choice Revealed: The Martin Agency Secures Creative Role with Papa John's
2024's Pizza Party: Papa Johns is all set to light up the pizza scene next year, partnering with The Martin Agency to champion the pizza culture and forge stronger ties with doughty pizza enthusiasts.
In a bold move earlier this year, the brand brought on board Mark Shambura, former CMO of MOD Pizza, as CMO. He's got a clear mission - to amplify Papa Johns' premium standing in the pizza market and cultivate meaningful relationships with consumers. Shambura and Papa Johns' Head of Brand, Jaclyn Ruelle, were drawn to The Martin Agency's knack for fostering authentic connections. Not resting on their laurels, they've also roped in Dentsu's Carat to manage their media buying.
Previously, creatives were handled by Camp + King, while media duties were overseen by Havas. But now, it's a brand-new ball game!
Strategically, Papa Johns aims to present a more human side of their pizzeria, inviting pizza aficionados to "Meet the Makers." This initiative spotlights real Papa Johns team members and food influencers, shedding light on the passionate people who craft each mouthwatering pizza. The goal? To craft relatable, entertaining content that speaks to consumers' hearts by profoundly showcasing the craftsmanship and love behind every Papa John’s pizza. The strategy unfolds through TV and social media ads, tapping into influential partnerships to amplify the brand's message and fortify consumer connections.
This initiative is part of a broader campaign under Papa Johns’ CMO Jenna Bromberg to infuse a fresh, captivating voice into the brand and communicate their story in the most authentic manner possible[4].
Capitalizing on its fresh stance, Papa Johns will exhibit a human side of their pizzeria, placing emphasis on the 'Meet the Makers' initiative. This campaign, spearheaded by the new CMO, Mark Shambura, seeks to deepen bonds with consumers, creating a premium image in finance and lifestyle. The food-and-drink sector will witness a surge of engaging promotions and partnerships, aiming to authentically express the brand's message and foster strong business connections.
