Agency Creative Artists (CAA) executives Emma Banks and Mike Greek are addressing fresh headliners, ticket costs, and the grassroots predicament.

Agency Creative Artists (CAA) executives Emma Banks and Mike Greek are addressing fresh headliners, ticket costs, and the grassroots predicament.

Let's Chat About the Music Power Duo, Emma Banks and Mike Greek

In an exclusive chat with Music Week, these award-winning powerhouses behind CAA discussed everything from breaking acts to ticket pricing and the grassroots crisis.

The London-based duo was bestowed with the Live Music Agency honor at this year's Music Week Awards. This well-deserved recognition came on the heels of a thriving touring period for top-tier clients such as Harry Styles, Kylie, Shania Twain, Maisie Peters, and Ezra Collective.

Emma Banks, who previously claimed The Strat at the previous year's awards, positively glowed at the victory, saying, "It's a real honor, so we'll strive to win it again." The daring partnership of Banks and Mike Greek started when they opened the London office for the LA-founded CAA almost 18 years ago.

Greek, a firm but fair executive, mentioned, "We've got the same ethic, but we are very different. We have good dialogue and disagreements that lead us to finding the right answer." In addition, their strategic partnership has proven to be a power move in the industry, with Banks taking charge as co-head of global touring at CAA earlier this year.

Ticket pricing is a hot topic, especially with the recent controversy surrounding Oasis' reunion tour. Mike Greek voiced his support for offering a wide range of prices for successful touring, stating, "It's all about choice. The secondary market is still a problem, but we have to make sure the consumer knows where the tickets actually are."

Banks shared her concerns about the grassroots music sector, stating, "We have to persuade people they want to go to small venues. Discovery happens more on TikTok or YouTube now." She suggested grassroots venues could become community hubs, serving as a place for people to gather.

For more insights on Banks and Greek's thoughts on the current state of the music industry, be sure to check out their full interview here. [1][2]

[1]: They are significant players in the industry, likely engaged in impactful work within the industry, as indicated by their inclusion on Billboard's 2025 Global Power List.[2]: Their roles suggest they are engaging in strategies such as talent development, strategic partnerships, and innovative promotion methods to elevate new artists.

In light of their thriving business, it's intriguing to consider how Emma Banks and Mike Greek might approach financial matters, given their success in the lifestyle domain, specifically within the entertainment sector, as demonstrated by their management of high-profile artists like Harry Styles, Kylie, Shania Twain, Maisie Peters, and Ezra Collective.

Moreover, with their strategic partnership that has shown remarkable impact in the music industry, they might also be shaping the future of the business landscape, particularly in the area of ticket pricing, an issue that has drawn recent controversy, especially regarding Oasis' reunion tour.

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