Airtel customers now have access to a range of new features with Perplexity Pro
In a groundbreaking move, Indian telecom giant Airtel has partnered with AI-powered search engine Perplexity to provide a 12-month subscription to Perplexity Pro, the premium service offering enhanced features and capabilities, free of cost to all its 360 million customers. This marks Perplexity's first partnership with an Indian telecom company.
Perplexity Pro, normally priced at Rs. 17,000 annually, offers a host of key features designed to streamline search and research processes. These include access to cutting-edge AI models like GPT 4.1 and Claude, which enhance search capabilities and provide more accurate and detailed responses. Users can expect faster searches, image generation and file uploads for creative and research tasks, in-depth research tools, and a unique tool called Perplexity Labs designed to bring ideas to life.
The strategic partnership is seen as a significant move by Airtel to enhance its offerings and attract or retain customers in a competitive telecom market. For users, Perplexity Pro can lead to enhanced productivity, as it helps find information more efficiently and makes informed decisions easier.
To avail the free offer, users need to open the Airtel Thanks App, log in with their Airtel mobile number, navigate to 'Rewards and OTT', find the Perplexity Pro tile, tap the offer, and select 'Claim Now'. It's important to note that the service can be activated even if the user does not own an Airtel service, by using someone else's Airtel number.
Perplexity Pro offers several benefits beyond its key features. These include priority customer support with dedicated support channels for faster response times, the ability to perform hundreds of Pro searches per day compared to just a few on the free plan, and advanced file analysis with enhanced upload limits for various file types.
However, it's worth noting that high traffic might lead to latency in model responses, and the service may not be completely ad-free due to occasional system messages. Additionally, Perplexity Pro offers exclusive access to the Pro Discord community for networking with other subscribers.
In conclusion, the partnership between Airtel and Perplexity offers a significant advantage to Airtel's customer base, providing powerful tools that can significantly enhance users' search experiences and productivity. With its advanced features and benefits, Perplexity Pro is set to revolutionise the way Airtel customers search and research, making it a valuable addition to their services.
In this strategic partnership, Perplexity Pro's data visualization tools and AI models, such as GPT 4.1 and Claude, integrated into Airtel's services, will potentially help business users make more informed decisions by streamlining their finance and research tasks through technology. By leveraging Perplexity Pro's advanced features, Airtel customers can anticipate boosted productivity in their day-to-day operations and gain a competitive edge in the business world.
