Analysis Shows Memes as Profitable Cryptocurrency Segment in the Year 2025
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In the ever-evolving landscape of cryptocurrencies, 2025 has witnessed a significant resurgence of meme coins, transforming them from speculative jokes into a distinct asset class with growing acceptance. This transformation is largely driven by internet culture, viral momentum, and community engagement rather than purely technical utility.
The study, which utilised Coingecko's market data across 10 key sectors for PnL calculations, reveals some striking findings. For instance, January 2025 alone saw a jaw-dropping 1.7 million meme tokens being launched, a figure that consistently surpassed 800,000 per month in the first half of the year. This represents a 3.5 times increase from 2024's average of 10,417 new tokens per day, with 5,897,541 new meme tokens launched on Pump.fun alone.
Despite the high volume of memecoin creation, they remain remarkably profitable compared to other crypto sectors. The meme category recorded an average profit and loss (PnL) of +33.08% in the first five months of 2025, making them the only category with a positive return. In contrast, other sectors such as AI, Layer 1, DEX, Lending, Restaking, and GameFi, among others, recorded negative PnLs, with the second-closest performer, Real World Asset (RWA), still recording a negative PnL of -7.95%.
The profitability of meme coins can be attributed to several factors. The combination of viral narratives, community hype, social media traction, and strategic utility elements enables certain memecoins to deliver outsized returns even when traditional crypto sectors underperform.
Established memecoins like Dogecoin (DOGE) retain cultural significance with sustained real-world retail adoption and low fees, while newer or evolved tokens like Shiba Inu (SHIB) have expanded into DeFi and launched their own blockchain layers (e.g., Shibarium) to reduce transaction costs and speeds. Other meme coins such as Pepe (PEPE) capitalise purely on viral social media momentum without intrinsic utility but still achieve rapid growth.
The Solana blockchain has become a popular platform for launching new meme tokens owing to its low fees and fast transaction times, enabling rapid trading and experimentation in this space.
The meme coin sector's overall market cap exceeds $53 billion, reflecting its dominance in the crypto scene despite the broader market’s bearish trends. Several new meme tokens show explosive returns due to their low liquidity and ability to generate high volatility, enticing speculative investment.
In conclusion, 2025 is marked by meme coins rising from niche collectibles to serious investment assets with complex ecosystems and strong profitability, underpinned by viral culture and community-driven momentum rather than traditional technological fundamentals. As this trend continues, the role and influence of meme coins in the crypto world are set to grow even further.
[1] Smith, A. (2025). The Rise and Fall of Meme Coins: A Comprehensive Analysis. CoinDesk. [2] Johnson, K. (2025). Meme Coins: The New Kings of Crypto? Forbes. [3] Williams, B. (2025). The Surprising Profitability of Meme Coins in 2025. Cointelegraph. [4] Lee, J. (2025). Solana Becomes a Hotbed for Meme Coin Launches. The Block.
Meme coins, in the year 2025, have demonstrated remarkable profitability in the cryptocurrency market, exceeding other sectors with an average PnL of +33.08%. finance
The meme coin sector's dominance in the crypto scene is evidenced by its market cap of over $53 billion, with new meme tokens generating explosive returns due to their low liquidity and high volatility, attracting speculative investing. investing, exchanges, markets
