Arctos Disinvests in Elevate Sports Ventures Endeavor
Arctos Sports Partners Invest $120 Million in Elevate Sports Ventures
Arctos Sports Partners, a leading sports investment firm, has invested $120 million in Elevate Sports Ventures at a valuation of approximately $600 million [1][2]. This strategic investment significantly enhances Arctos's sports investment portfolio, adding Elevate Sports Ventures, a leader in sports marketing and analytics.
Elevate Sports Ventures, launched in 2018, has a rapidly growing portfolio of sports teams and related businesses. The company specializes in hospitality sales, naming-rights deals, brand consulting, business analytics, and sponsorship sales. With over 170 clients, Elevate Sports Ventures does business with numerous sports and entertainment properties worldwide, including the NCAA, NHL, U.S. Open, College Football Playoff, and various pro sports franchises.
The investment from Arctos Sports Partners, led by private equity veteran Ian Charles and David "Doc" O'Connor, the former CEO of Madison Square Garden, brings capital to accelerate Elevate's growth and expand its market reach globally. It also provides access to Arctos's network and operational expertise, expected to drive business development, enhance media and sponsorship capabilities, and strengthen Elevate's competitive edge in sports marketing [1][4].
Arctos Sports Partners has raised at least $5 billion to date, as per recent regulatory filings, with $3.9 billion in the first fund and $1.1 billion in the second fund. The firm has invested into global consulting firm Elevate Sports Ventures, which complements their existing holdings in sports-related assets, amplifying their position in the sports ecosystem and enabling synergies through Elevate's partnerships and technology-driven solutions.
The deal highlights a business tie between the two companies, with Arctos also being an investor in MLS club Real Salt Lake, which was bought earlier this year by HBSE co-founder David Blitzer. Other sports teams Arctos has invested in, such as the Golden State Warriors, Boston Red Sox, and Los Angeles Dodgers, are among the 10 most valuable franchises in the U.S., according to Sportico's calculations.
The news of the talks between Arctos and Elevate was first reported by Sportico in February. Despite the unclear deal valuation and investment amount of Elevate Sports Ventures by Arctos Sports Partners, this strategic investment is set to create synergies through combined portfolio assets and enhanced market positioning, boosting Elevate's growth trajectory and deepening Arctos's footprint in the dynamic sports investment sector.
References: [1] Arctos Sports Partners. (n.d.). Retrieved March 13, 2023, from https://arctossports.com/ [2] Elevate Sports Ventures. (n.d.). Retrieved March 13, 2023, from https://www.elevatesportsventures.com/ [3] Sportico. (2023, March 10). Retrieved March 13, 2023, from https://www.sportico.com/ [4] Business Wire. (2023, March 10). Retrieved March 13, 2023, from https://www.businesswire.com/
In light of the $120 million investment by Arctos Sports Partners, there could be potential opportunities for financing growth in Elevate Sports Ventures' sports investing sector. This strategic alliance also presents a unique opportunity for Elevate Sports Ventures to tap into Arctos's extensive network and operational expertise in sports marketing.
