Aristocrat Leisure Inks Agreement with Michigan Lottery for Game Offerings
Michigan Lottery Inks Six-Year Deal with Aristocrat Interactive
Get ready, Michiganders! Aristocrat Interactive, a big name in the gaming world, is teaming up with our state lottery for the next six years, starting in July 2026. This partnership could mean exciting updates for your online gaming experience.
Under the terms of the agreement, Aristocrat, through its NeoGames US brand, will bring a collection of iLottery offerings to the Michigan Lottery. The deal includes an option for six additional one-year extensions, potentially extending the term up to a whopping twelve years.
The relationship between Aristocrat and the Michigan Lottery goes back to 2014, when NeoGames' iLottery platform and games first landed in the Great Lakes State. Aristocrat officially took over NeoGames in April 2024, becoming the proud owner of its proprietary iLottery, iGaming, and online sports betting platforms.
"We're thrilled to partner with Aristocrat Interactive, not just because it positions us as a leader in the iLottery space, but also because it's a win for players and education in Michigan," said Suzanna Shkreli, Michigan Lottery Commissioner. "We're excited about the opportunities to enhance our offerings, create an engaging iLottery experience, and generate additional revenue for our School Aid Fund."
What's in Store for Michigan Players?
This partnership brings more than just a new name to the Michigan Lottery. Aristocrat will provide eInstant games, draw-based games, and additional features, all developed by NeoGames Studio, Aristocrat's in-house content powerhouse. The deal also covers essential backend infrastructure, including platforms for player account management, secure draw-based games, business intelligence and data analytics, and personalized customer engagement.
The agreement aims to improve compliance, payment solutions, customer support, and responsible gaming programs, setting the stage for a safer, more rewarding gaming experience.
Expanding the Horizons of Public Education
The Michigan Lottery is a key player in the U.S. iLottery market, consistently ranking high in both total sales and sales per capita. In fiscal year 2024, the Lottery contributed over $1.2 billion to the Michigan School Aid Fund, adding another billion-dollar year to its impressive streak. With this new contract, officials are hopeful that the enhanced online gaming experience will lead to increased sales and greater support for public education.
This long-term partnership poises Michigan for continued digital growth in the lottery sector, with a focus on innovation and responsible play.
With the new six-year deal, the Michigan Lottery is set to experience significant updates in its online gaming offerings, driven by Aristocrat Interactive's partnership with NeoGames Studio and their iLottery offerings. This collaboration aims to generate additional revenue for the Michigan School Aid Fund, supporting public education in the state.
