Bacta has officially appointed Allaster Gair as their new Director of Communications.
Fresh Take:
Bacta Taps Allaster Gair as New Communications Director, Kicking Off July 7
Say hello to Allaster Gair, the fresh face stepping into the role of Director of Communications for Bacta, the UK's leading trade association for the adult gaming and amusement sector. Here's the lowdown on what's in store!
Previously with global consultancy firm DGA Group, where he served as Senior Associate for five years, Gair is now ready to shake things up and bring new ideas to the table. As he dives into Bacta's communications game plan, he's all about championing the sector's value and painting a compelling picture of its narrative.
One of the key challenges he plans to address is eradicating those outdated perceptions, and he'll be working tirelessly to ensure stakeholders grasp the modern, socially and economically responsible side of the industry.
Gair aspires to take the lead on shaping public opinion, fostering trust, and advocating for sensible legislation in the intricate landscape of gambling regulations and scrutiny. He's also eager to put a spotlight on the beneficial impact the sector has, from its responsible gambling practices to its vital role in the wider economy.
Image: Allaster Gair, Bacta's Communications Whiz
Exiting President John Bollom had some warm words for the new recruit: "Allaster was the standout choice among all candidates. He's just the guy we need to tackle the tough communication battles we face, like combating the media's relentless assault on the adult gaming sector, and amping up our interaction with members."
Bollom also took a moment to give a nod to George McGregor, who's bowing out after 21 years with Bacta, praising his knowledge, experience, and wisdom as valuable assets throughout the years, even during the industry's most challenging periods.
So, here's to a new chapter in the story of the adult gaming sector, as Allaster Gair takes the reins and seeks to transform public opinion with his clear, consistent messaging about the sector's responsible and positive impact. Buckle up, it's gonna be a rejuvenated ride!
Insights:
- Allaster Gair's main objective as Bacta's Director of Communications is to drive its communications strategy, focusing on championing the industry's value and sharing its story.
- Addressing outdated perceptions of the gaming industry and portraying it as modern, responsible, and significantly contributing to the economy and society are key challenges Gair aims to address.
- Gair aims to proactively influence public opinion, build trust, and inform policy within the complex landscape of gaming regulations and public scrutiny.
- Emphasizing the sector's commitment to safer gambling practices, positive impact, and importance to the wider economy are emphasized by Gair as key points to be communicated.
- Bacta's exiting President John Bollom acknowledges the communication challenges the sector faces and applauds Allaster Gair as the ideal choice to tackle these issues.
- Allaster Gair, the new Director of Communications at Bacta, aims to utilize his skills in the casino industry's business sector to champion the sector's value, addressing outdated perceptions, and emphasizing its significant contributions to finance and the economy.
- In the intricate landscape of gambling regulations and scrutiny, Allaster Gair plans to proactively influence public opinion, foster trust, and advocate for sensible legislation, ultimately demonstrating the sector's commitment to responsible gambling practices and its positive impact on society.
