Behind-the-scenes Selection: Revealed: Martin Agency Chooses to Partner as Papa Johns' Creative Ad Agency of Choice
Pizza Party's On: Papa John's Taps The Martin Agency for Pizza Culture Festivities in 2024
In a follow-up to 2024's pizza party plans, Papa Johns is eagerly embracing the pizza culture vibes, and they've recruited The Martin Agency to bag the task.
Back in early 2023, the dough company lured Mark Shambura, the former number cruncher of MOD Pizza, to join the party as Chief Marketing Officer. Shambura's game plan? To maximize Papa Johns' status as a big cheese in the pizza scene and bond with the consumers, rather than preach at them. The Martin Agency's groovy approach to marketing piqued Shambura's interest, along with Jaclyn Ruelle, the brand's chief brand officer. The team also roped in Dentsu's Carat to manage their media spending.
Previously, Camp + King and Havas were in charge of Papa Johns' creative and media operations, respectively.
Some insights suggest that Papa Johns might be embracing a mix of marketing investments in technology and brand repositioning to celebrate pizza culture with gusto. Hiring agencies like The Martin Agency and Dentsu's Carat may be the first step in creating campaigns that shout "Pizza!" from the rooftops. Mark Shambura, with his impressive track record, could be leading this tasty charge, ensuring these initiatives align with Papa Johns' broader strategy.
Of course, these are just speculations as Papa John's hasn't unveiled all the details of their pizza celebration plans just yet. For a more mouthwatering glimpse into 2024's pizza party, we'll have to keep our eyes peeled for Papa Johns' press releases or statements. But for now, it's a "wait and see" situation! Let the pizza times roll! 🍕🤩
- In 2024, Papa John's plans to amplify its influence in the pizza culture scene with the assistance of The Martin Agency, an agency that has drawn Papa John's attention due to its innovative marketing approach.
- The hiring of Mark Shambura, the former CFO of MOD Pizza, as Chief Marketing Officer and the recruitment of The Martin Agency and media agency Dentsu's Carat, indicate a shift towards marketing investments in technology and brand repositioning, as speculated by some insiders.
- Jaclyn Ruelle, the brand's chief brand officer, was also intrigued by The Martin Agency's strategies, aligning with Shambura's vision to bond with consumers rather than lecture them.
- The collaboration with these agencies signifies a potential move towards creating impactful campaigns that promote Papa John's premium lifestyle and food-and-drink offerings within the business segment.
- The exact details of Papa John's pizza-centric celebration plans for 2024 are yet to be disclosed, but with the addition of The Martin Agency and Dentsu's Carat, industry experts and pizza enthusiasts alike are eagerly anticipating the unveiling of these innovative strategies.
