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Betsson Expands Tech Operations with New Malaga-Based Development Center

Betsson Group Broadens Operations in Europe with a Fresh Base in the Burgeoning Tech City of Málaga, Spain.

Betsson Expands Its Technological Capacities through Establishment of Malaga Tech Center
Betsson Expands Its Technological Capacities through Establishment of Malaga Tech Center

Betsson Expands Tech Operations with New Malaga-Based Development Center

Betsson Group, a leading online gaming company, has announced the establishment of a new tech hub in Málaga, Spain, marking a significant step in its growth strategy. The new hub will bolster Betsson's operator tech capabilities and position the company for future success.

## Enhanced Tech Capabilities

The Málaga tech hub will focus on the development of proprietary content, technology, and AI-powered solutions. This focus will improve Betsson's platform and provide cutting-edge digital experiences for players. The primary tech stack for the hub includes .NET for backend development, Kotlin for Android app development, and Swift for iOS app development, supporting advancements in gaming and native app development.

Moreover, the hub will enhance Betsson's capabilities in AI and machine learning, crucial for improving player experiences and the company's ambition to be a leader in the gaming industry.

## Future Growth and Talent Acquisition

The location of the Málaga hub offers an attractive environment for hiring top-tier talent both locally and internationally. Spain's favourable visa policies and strong connections to Latin America make it an ideal destination for skilled professionals.

The establishment of the Málaga hub is part of Betsson's broader global expansion strategy, reinforcing its presence as a leading employer in the industry with offices in 21 countries and over 2,500 employees worldwide. Málaga shares qualities with Malta, where Betsson has previously built a successful tech team, offering excellent connections to other Betsson offices, making it a natural choice for this expansion.

## Financial Performance

Despite a recent share price drop following the publication of its Q2 report, Betsson remains optimistic about its growth prospects. The company's Q2 2025 report showed a 12% growth in group revenue, with EUR 303.7 million in revenue and EUR 84.1 million in EBITDA. CEO Pontus Lindwall attributes the decrease in share price to shareholders cashing in on their gains.

In conclusion, the Málaga tech hub expands Betsson's ability to innovate and support its growth ambitions by leveraging local and international talent and focusing on key areas like AI, gaming development, and native app development. The hub will serve as a link to other key jurisdictions and is expected to reshape the future of Betsson. Recruitment for the Málaga office is already underway, with Betsson inviting technical specialists and artificial intelligence experts to join the company.

  1. The Málaga tech hub, focused on enhancing Betsson's proprietary content, technology, and AI-powered solutions, will position the company to capitalize on advancements in gaming and native app development, promoting future financial success in the business sector.
  2. To propel its growth strategy further, Betsson is actively recruiting top-tier talent from both local and international markets, leveraging Spain's favorable visa policies and strong connections to Latin America for the establishment of its Málaga tech hub, thereby strengthening its position as a leading player in the global finance and technology industry.

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