Betsson Group Honored at SBC Europe Awards
🎮 Betsson's Triumphant SBC Awards Europe 2025
Once again, Betsson Group shines brightly in the gaming industry as a top performer, bagging two prestigious awards at the SBC Awards Europe 2025. This event celebrates the crème de la crème of operators, suppliers, affiliates, and game developers across the European gaming industry.
The impressive victories were claimed for:
Affiliate Programme of the Year: Betsson Group Affiliates
Betsson Group Affiliates (BGA) continues to lead the affiliate industry with their unwavering commitment to excellence. Representing a plethora of renowned brands across Europe and beyond, BGA registered remarkable achievements in 2024 - boosting traffic, conversions, and partner loyalty through individualized support and forward-thinking tools.
BGA's strategic foray into burgeoning markets like Argentina, Greece, and Colombia has allowed affiliates to deliver outstanding results via hyperlocal campaigns, region-specific assets, and multilingual access.
Casino Operator of the Year
Betsson Group's focus on locally regulated markets resulted in all-time high performance in 2024. Loyalty among players grew through customized experiences, exclusive content, and stellar customer service.
Betsson's dedication to user experience, compliance, and innovation was recognized with an upgraded ISO 27001:2022 certification and record-breaking customer deposits. With 91.7% of players using responsible gaming tools and a massive 1.35 million active customers, Betsson is not only growing rapidly but sustainably. These achievements earn this highly coveted award.
digging deeper! 🔍The success of Betsson Group Affiliates in 2024 and beyond stems from several key factors:
- Expansion in Strategic Markets: Betsson's geographical footprint continually expands through obtaining licenses in emerging and regulated markets, such as Peru, where it acquired licenses for online casino and sports betting operations. This growth strategy strengthens Betsson's presence in Latin America, where it already operates in Argentina and Colombia.
- Strategic Acquisitions: Betsson's growth trajectory has been bolstered by strategic acquisitions, like the purchase of Holland Gaming Technology Ltd., enhancing access to proprietary gaming platforms, user bases, and technologies in Europe. This acquisition enables technological advancements to boost user engagement and market penetration.
- Emphasis on Regulatory Compliance: Betsson's success is underpinned by its commitment to obtaining necessary licenses in newly regulated markets and adapting to local regulations effectively. This approach fosters trust with regulators, consumers, and the industry, ensuring sustainable growth in the online gambling sector.
- Malta's iGaming Advantage: Betsson benefits from operating within a conducive environment like Malta, a leading iGaming hub due to its supportive regulatory framework, tax incentives, and robust technological infrastructure. Malta's advanced telecommunications and data centers support efficient affiliate marketing and user acquisition strategies.
- Diversified Product Portfolio: Betsson's wide variety of casino and sports betting offerings appeals to a broad user base. Continuous product launches and improvements help keep users engaged and loyal, essential components of affiliate marketing success.
- Focus on Key Regions: By focusing on expanding into Latin America and reinforcing its European markets, Betsson leverages opportunities in regions with recent regulatory reforms conducive to online gambling. This geographic diversity lessens market risk and opens new revenue streams for affiliates, increasing their earning potential and program attractiveness.
- Betsson Group Affiliates leverages its geographical expansion into emerging markets like Peru, Argentina, and Colombia to deliver outstanding results through hyperlocal campaigns, region-specific assets, and multilingual access, giving them an edge in the finance-driven affiliate industry.
- With a focus on regulatory compliance, strategic acquisitions, and a diverse product portfolio, Betsson Group has strengthened its position in both the gaming and finance industries, enjoying all-time high performance and success in 2024, ultimately earning the Casino Operator of the Year award.
