Betway seals deal as new sponsor and official betting partner for London's English football club Arsenal.
Betway Expands Premier League Sponsorship Portfolio with Arsenal London
The English Premier League has announced a ban on shirt advertising for sports betting providers and other gambling companies, effective from the 2026/27 season. Amidst this development, sports betting provider Betway has expanded its Premier League sponsorship portfolio with a multi-year global betting partnership with Arsenal London.
This new partnership makes Betway the official global betting partner of Arsenal, supporting the club through an official multi-year deal. The agreement includes billboard advertising and brand visibility across digital and in-stadia assets.
Betway's branding will be visible on advertising spaces in the Emirates Stadium of Arsenal London at all national Premier League, FA Cup, and Carabao Cup matches. The company has also announced that it will provide exclusive offers for fans of Arsenal London to increase its reach and offer interesting incentives to the club's supporters.
The collaboration with Arsenal is similar to Betway's agreement with Brighton & Hove Albion, but unlike its deal with Brighton, Betway will not get any advertising space on the shirt of Arsenal London.
Betway and clubs like Manchester City jointly provide training focused on betting integrity and promote responsible gambling practices among players and club personnel. This commitment is a key part of their partnership activations.
Anthony Werkman, CEO of Betway, expressed his excitement about the Arsenal deal, looking forward to supporting the team both domestically and in Europe. Juliet Slot, Chief Commercial Officer at Arsenal, has praised the collaboration, stating that it is a significant step forward for the club.
Currently, almost half of the Premier League clubs are sponsored by a sports betting provider. However, the new deal between Arsenal and Betway suggests that clubs will continue to advertise for such companies, but not on shirts.
The reactions of Arsenal fans on social media are mixed regarding the club's partnership with a large sports betting provider. Some fans do not welcome the fact that their club wants to work with a sports betting provider, while others emphasize the need for the club to think commercially.
As part of the collaboration, Betway will offer comprehensive training on the code of conduct and responsible gaming to all players and employees of Arsenal. This focus on responsible gambling education and integrity within the sport is a key part of Betway's expanded Premier League sponsorship strategy.
In summary, Betway's expanded Premier League sponsorship strategy incorporates multi-year deals with top clubs such as Arsenal and Manchester City, supported by extensive advertising and a strong focus on responsible gambling education and integrity within the sport.
- What are the implications of the Premier League's ban on shirt advertising for sports betting providers from the 2026/27 season? [Considers the ban and its impact]
- How did Betway further its Premier League sponsorship portfolio with Arsenal London? [Describes Betway's expansion of its sponsorship deal with Arsenal]
- What can football fans expect from Betway's collaboration with Arsenal London? [Refers to exclusive offers and responsible gambling training for fans]
- What key focus area is central to Betway's Premier League sponsorship strategy? [Highlights the emphasis on responsible gambling education and integrity within the sport]
