Billion-dollar acquisition of Hailey Bieber's beauty brand announced.
Hollywood Beauty Split: Hailey Bieber Sells Skincare Brand Rhode to e.l.f. Beauty for $1 Billion
Hailey Bieber has sold her luxury skincare brand Rhode to e.l.f. Beauty for an astounding $1 billion. The deal, revealed by The Hollywood Reporter, was announced on Wednesday.
In just three years, Rhode, founded by Bieber alongside Michael D. Ratner and Lauren Ratner, has seen impressive growth, garnering $212 million in revenue last year. Bieber expressed her excitement about expanding the brand's reach, stating, "We can't wait to bring Rhode to more faces, places, and spaces."
Rhode's minimalist aesthetic and emphasis on natural beauty have set the brand apart in the market. e.l.f. Beauty CEO Nick Vlahos acknowledged the alignment of their portfolios, noting that Bieber's rapidly growing beauty brand fits perfectly with their existing brands such as e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, and others.
Despite the sale, Bieber will remain on board in a more significant role. She has taken up the position of Chief Creative Officer and Head of Innovation for Rhode, confirming her commitment to the brand's vision and future growth. She expressed her eagerness to take on a more prominent role within the company, stating, "I feel empowered, inspired, and more ready than ever to take on an even bigger role as the Chief Creative Officer and Head of Innovation of Rhode."
The success of Rhode reflects a growing trend of celebrities leveraging their influence for lucrative business ventures. For instance, Kim Kardashian's shapewear brand Skims is currently valued at $4 billion. With this acquisition, Rhode is set to join the ranks of the most valuable celebrity-owned companies. The transaction is expected to close in the early fiscal year 2026.
Justin Bieber also showed his support for his wife's new endeavor, reposting her Instagram announcement on his account alongside a photo of her in a business-like setting.
Editor's Note: Hailey Bieber continues to serve as the founder of Rhode, maintaining creative control over the brand's direction, product innovation, and marketing. She also assumes the role of a strategic advisor to e.l.f. Beauty, ensuring that her vision is integral to the brand's expansion and growth.
- The Commission has also been consulted on the draft budget for the evaluation of the financial implications of Hailey Bieber's sale of her skincare brand Rhode to e.l.f. Beauty, given the massive $1 billion deal.
- As an influential entrepreneur in the fashion-and-beauty industry, Hailey Bieber's business ventures extend beyond Rhode, potentially inspiring other entrepreneurs to pursue their own small-business dreams.
- The growth and success of Rhode, under Bieber's leadership, have garnered attention in the realm of pop-culture and entertainment, with celebrities and industry experts taking note of her impact on the fashion-and-beauty industry's landscape.
- With this acquisition, Rhode is poised to create notable expansions in the lifestyle sector, potentially leading to careers for aspiring professionals in fashion-and-beauty, marketing, and business development.
- As fashion-and-beauty communities globally pay close attention to Rhode's meteoric rise, celebrity influence on business and entrepreneurial endeavors continues to reign supreme, setting trends and shaping the business world, much like Hailey Bieber and other influencers in the world of pop-culture.
