Billionaire heir, Charoen, allocates 12 billion baht for the advancement of three 'Lannatique Chiang Mai' plans.
Lannatique: A Sustainable Tourism Destination in Chiang Mai
The Lannatique project, led by Asset World Corp Public Company Limited (AWC) and its CEO Wallapa Traisorat, is set to transform Chiang Mai into a world-class destination for art, culture, and sustainable tourism.
The project, valued at over 25 billion baht, aims to blend the rich Lanna culture with contemporary design, creating a unique and sustainable tourism destination[1][5]. Lannatique will feature a variety of projects, including hotels, markets, and art spaces, all designed to celebrate the region's heritage while providing modern luxury experiences.
One of the key components of the Lannatique project is the integration of Thai identity with modern design. The development will harmonize the distinctive cultural heritage of Chiang Mai with contemporary global architecture and innovations[1]. This is evident in the partnerships with leading Thai experts in art, performance, and cuisine, as well as the collaboration with architectural firm A49, known for blending artistic and cultural perspectives with cutting-edge architecture[1].
Sustainability is another focus of the project. Lannatique emphasizes resource efficiency, environmental care, and delivering long-term benefits to local communities, aligning with AWC’s commitment to sustainable tourism development[1]. This is demonstrated in the initiatives like the "Chiang Mai Tram by Lannatique," an electric tram system to connect key tourist sites, fostering innovative and sustainable tourism infrastructure in the area[3].
The Lannatique project is positioned as a new cultural landmark in the region, enhancing Chiang Mai’s appeal as a destination for sustainable, innovative tourism[4][5]. Key aspects of the project include Lannatique Kalare, a retail space spanning more than 17,500 square metres and featuring three artistic villages, and Lannatique Bazaar, a contemporary art space covering over 22,500 square metres[1][2].
The first phase of Lannatique Kalare is scheduled to open in the fourth quarter of 2025, with the Okura Hotel Chiang Mai offering the first ryokan-style accommodation outside Japan within the Lannatique project[1]. The 6ixcret Show by Kantapon Niammanee will develop the STARGANZA LIVE theatre within Lannatique Kalare, presenting contemporary cabaret shows blending art, fashion, and local Lanna culture[6].
Moreover, Wallapa Traisorat has pledged support for Chiang Mai Province and the Tourism Authority of Thailand's policies on innovative and sustainable tourism through the development of the "Chiang Mai Tram by Lannatique"[7]. Net proceeds from the tram project will be reinvested to support sustainable community activities in Chiang Mai.
In addition to the Lannatique project, AWC is investing nearly 12 billion baht to develop three new Lannatique projects in Chiang Mai's Chang Klan area. This includes the investment in three Chiang Mai hotels: Meliá Chiang Mai, InterContinental Chiang Mai Maeping Hotel, and Chiang Mai Marriott Hotel[5]. Ekkachan Restaurant, by Chef Ek Ekaphon Pitchawong, will open a new concept at Lannatique Kalare, focusing on organic local ingredients and regional flavours[3].
The Lannatique project will showcase the rich art, culture, and history of the Lanna civilization, making it a must-visit destination for art tourism[8]. With its commitment to sustainability, cultural preservation, and innovation, the Lannatique project is set to drive sustainable tourism growth in Chiang Mai.
- The Lannatique project, led by Asset World Corp, aims to create a unique and sustainable tourism destination in Chiang Mai, blending the region's rich Lanna culture with contemporary design.
- The project will feature various projects, such as hotels, markets, and art spaces, all designed to celebrate the region's heritage and provide modern luxury experiences.
- Sustainability is a primary focus of the Lannatique project, with initiatives like the "Chiang Mai Tram by Lannatique" promoting resource efficiency, environmental care, and long-term benefits for local communities.
- Lannatique is positioned as a new cultural landmark in the region, enhancing Chiang Mai’s appeal as a destination for sustainable, innovative tourism.
- wallapa Traisorat, CEO of Asset World Corp, has pledged support for sustainable tourism development in Chiang Mai, with the 'Chiang Mai Tram by Lannatique' project reinvesting its net proceeds to support sustainable community activities.
- In addition to the Lannatique project, Asset World Corp is investing in three new Lannatique projects in Chiang Mai's Chang Klan area, including the development of three Chiang Mai hotels and Ekkachan Restaurant.
- The Lannatique project will showcase the rich art and history of the Lanna civilization, making it an essential destination for art tourism and driving sustainable tourism growth in Chiang Mai.
