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BMW aims off-road challenge at Land Rover Defender with robust seven-seat sports utility vehicle

BMW plans to construct its flagship model in the United States starting from 2029, aiming to broaden its market reach in various sectors.

BMW initiates competition against Land Rover Defender with a robust, off-road capable seven-seater...
BMW initiates competition against Land Rover Defender with a robust, off-road capable seven-seater SUV model

BMW aims off-road challenge at Land Rover Defender with robust seven-seat sports utility vehicle

BMW's New Off-Roader, the G74, Aims to Take on the Mercedes G-Class and Land Rover Defender

The automotive world is abuzz with anticipation for BMW's upcoming off-roader, codenamed G74. This full-size SUV, scheduled for production at BMW's Spartanburg plant in the US from 2029, is set to rival the Mercedes-Benz G-Class and Land Rover Defender [2][3][4].

Key Features and Specifications

The G74 will boast a bold, aggressive, and rugged design. With a raised body and longer suspension travel, it will optimize approach, departure, and breakover angles for off-road driving. The SUV will incorporate BMW’s Neue Klasse design language with traditional tough aesthetics [3][4].

Mechanically, the G74 will boast advanced off-road hardware such as a locking rear differential (possibly three locking diffs), off-road-specific drive modes, enhanced underbody protection, all-terrain tires, air suspension with a wide travel range, and four-wheel steering for better agility and control on rough terrains [2][3][5].

Under the hood, the G74 is expected to prioritize internal combustion engines, likely petrol-based with the possibility of mild hybrid assistance. A fully electric version is not planned, with BMW focusing instead on petrol and potential hybrid powertrains [2][4][5].

Inside, the G74 will accommodate up to seven passengers across three rows, offering a spacious and luxurious cabin with premium materials and the latest infotainment and comfort technologies [3].

A Return to Off-Roading Roots

The G74 marks BMW's return to the off-road market, a departure from their usual focus on luxury and performance. This move is part of a push by BMW to tap into the luxury off-road market currently dominated by the Defender and G-Class [6].

A New Era for BMW's Off-Road Lineup

The G74 is expected to be BMW's first model conceived for serious off-roading since 1937. While the X8 moniker might be used for a coupe-style variant of the G74, the new BMW G74 is expected to offer seating for up to seven in three rows [1].

The luxurious cabin of the G74 is said to feature a higher level of material quality and equipment than today's range-topping SUVs. The chassis is expected to borrow elements from the X5 and X7, including long-travel air suspension, up to three locking differentials, advanced four-wheel drive, and four-wheel steering [2].

While an electric version of the G74 might also be in the works, this isn't yet confirmed [3]. The G74 will be produced alongside the X5, X6, and X7 at BMW's Spartanburg plant in the US from 2029, with a market launch expected around the same time.

In summary, the BMW G74 promises to be BMW’s first true hardcore off-roader in decades, designed to blend serious off-road capability with luxury and technology and intended to challenge established models like the Mercedes G-Class and Land Rover Defender. A fully electric variant is reportedly not planned, with BMW focusing instead on petrol and potential hybrid powertrains [2][4][5].

[1] Car and Driver [2] Autocar [3] Motor Authority [4] Top Gear [5] CNET [6] BMW Blog

The forthcoming BMW G74, designed for off-road dominance, is anticipated to significantly impact the automotive industry by taking on the Mercedes G-Class and Land Rover Defender in the finance sector. With its focus on internal combustion engines and potential hybrid powertrains, the G74 aims to redefine the luxury off-road market in transportation, marking BMW's return to its off-roading roots and challenging established models.

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