Brand "Klingel" Transfers to Bader
Bader Expands Its Empire with the Acquisition of Klingel and Mona Brands
In a surprising turn of events, the mail-order company BADER, based in Pforzheim, has announced its acquisition of two prominent brands - Klingel and Mona - from the Klingel Group. The deal, scheduled to be completed on February 1, 2024, marks a significant expansion for Bader, which has been in operation for over 90 years.
The Klingel Group's managing director, Marcus Katholing, has expressed his satisfaction with the sale, stating that it is a positive development for the brand. He believes that Klingel will thrive under the management of a local market competitor, Bruno Bader GmbH, a former Pforzheim competitor.
Colin Bader, a representative of Bader, has stated that the acquisition continues their expansion course. He sees the acquisition of the Klingel brand as an "ideal addition" to their company, as the brand's target group values excellent service and high quality, which aligns perfectly with Bader's ethos.
The sale includes the brands, associated customer addresses, and internet domains. The "Mona" brand is also being divested as part of the sale to Bruno Bader GmbH. Interestingly, Bader distributes a variety of products including fashion, shoes, lingerie, jewelry, health, home textiles, furniture, and household items, making the addition of these brands a strategic move.
The creditors' committee has approved the transaction, signifying a green light for the deal. The Klingel Group will continue its operations post-sale, with plans to sell further brands in the coming weeks. The Group will also continue to work on realizing all assets.
The history of the sale of the Klingel brand to Bader is not publicly available, with no details about the key players involved in the transaction or their current status. However, it is known that trusting negotiations between Klingel and Bader were conducted by restructuring expert Stefan Warmuth.
The shareholder family Kohm has expressed happiness about the preservation and regional anchoring of the Klingel brand. They believe that the sale ensures the brand's continued success and growth under the stewardship of Bader.
The acquisition is expected to strengthen Bader's position in the market, offering a broader range of products to its customers and expanding its reach. As Bader looks towards the future, it plans to continue its successful course in the coming years, building on this strategic move.
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The acquisition of Klingel and Mona brands by Bader signifies a significant expansion in the retail sector, as Bader positions itself as a competitor in the finance and industry landscape. The strategic move includes distribution of a variety of products, aligning with Bader's ethos of providing excellent service and high quality.
With the addition of Klingel, Bader broadens its business portfolio, offering a wider range of products to its customers and aiming to strengthen its position in the market.
