Brands Shift Strategy in 2025: Transforming Spokespersons into Brand Advocates
The India Communication Summit 2025, a major B2B event, focused on shaping the future of corporate reputation and public relations in India. Organized by ETBrandEquity, the 7th edition of this summit took place on May 15, 2025, at The Leela Ambience, Gurugram.
The summit brought together over 50 key speakers from some of India's most prominent corporations. This meeting provided a platform for leaders to discuss communication trends, reputation management, and strategic brand-building in an ever-changing business landscape.
The event agenda covered topics that included crisis communication, communicating effectively in a volatile, uncertain, complex, and ambiguous (VUCA) world, and adapting corporate communication strategies to meet changing market dynamics.
Shri Dilip Kumar, Executive Director (Information & Publicity), Indian Railways, delivered the opening keynote with "Lessons in Crisis Communications from Indian Railways." Arpana Kumar Ahuja, EVP & Head, Corporate Brand, and Communications of Jindal Steel, presented a keynote on "Adapting Communications for a VUCA World." Sanjeev Handa, Senior VP, PR & Communications, Maruti Suzuki, shared insights on "Shaping Go-To-Market Strategy: A Comms Leader’s Perspective." Other prominent speakers included representatives from a wide spectrum of expertise in communication and brand building.
The summit highlighted the critical role of effective communication in corporates, particularly in handling crises, adapting to uncertainty, and aligning communication with market strategies to enhance brand impact. It also fostered unparalleled networking opportunities among communication professionals and corporate reputation experts.
In summary, the India Communication Summit 2025 provided a comprehensive forum for B2B brand building, addressing contemporary challenges in corporate communication and reputation management. It benefited from the insights of top industry professionals, providing valuable insights for future best practices.
- The event agenda at the India Communication Summit 2025 included discussions about adapting corporate communication strategies to meet changing market dynamics, a critical aspect of business in today's fast-paced marketing landscape.
- During the summit, Sanjeev Handa, a senior executive at Maruti Suzuki, shed light on shaping go-to-market strategies from a communications leader's perspective, a topic of significant interest for advertising and marketing professionals.
- Amidst the vibrant exchange of ideas and insights, the India Communication Summit 2025 also served as an excellent networking opportunity for finance, media, and technology professionals, fostering connections within the business and communications sector.
