Campaign Devised by Harmon Brothers to Award $100,000 to Winner of 'Excrement-to-Gold' Competition
In a move aimed at supporting businesses impacted by the coronavirus pandemic, Utah-based agency Harmon Brothers recently hosted a unique competition. The contest, named the "Poop to Gold" contest, was free of charge and offered a Sprint video advertising campaign worth $100,000 as a prize.
The competition was designed to give away a video advertising campaign to help businesses in need. The goal was clear: to boost businesses struggling due to the pandemic.
The winner of the contest was Siind, a company that develops a probiotic product for dogs. Siind produced a video campaign for Harmon Brothers, showcasing their innovative product and creative approach.
The name of the contest was a nod to Harmon Brothers' past work with odorous-themed companies, such as Poo-Pourri and Squatty Potty. This reference added an interesting twist to the competition, making it even more intriguing for participants.
Harmon Brothers has shared details about the creative process of making an advertisement, offering insights into their unique approach. The company has been involved in the production of various video campaigns and has a reputation for creating engaging and effective advertising content.
The competition was announced in May, and the winner was revealed recently. Harmon Brothers has expressed their delight at the quality of the entries and their excitement about working with Siind.
This innovative contest is just one example of Harmon Brothers' commitment to supporting businesses and creating compelling advertising content. As the impact of the pandemic continues, it's clear that Harmon Brothers will continue to find ways to help businesses thrive.
For more information about Harmon Brothers and their work, visit their website.
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