Casino re-enters Morocco market through partnerships with Franprix and Monoprix brands
Hop on Board for Casino Group's Huge Expansion in Morocco
Get ready to experience a retail revolution in Morocco, as the French powerhouse, Casino Group, partners with local investor H&S Invest Holding! This strategic alliance aims to establish over 210 stores (Franprix and Monoprix brands) across the North African country by 2035, marking the first step in 2026[1][2][5].
This expansion forms part of Casino Group's ambitious international growth strategy, focusing on franchising, and rejuvenating Morocco's convenience retail scene by offering a blend of top-notch food, fast-food, everyday services, and an immersive digital shopping experience[1][3][4].
With an investment of around 95 million euros, the partnership promises to generate more than 1,000 direct and indirect jobs in Morocco by 2030[3][4][5]. H&S Invest, the multidimensional group chaired by Moncef Belkhayat, will bring its operational expertise to the table, while Casino Group leverages Morocco's booming market potential and the growing demand for modern convenience shopping experiences[3][5].
Who's the Man Behind H&S Invest?
Moncef Belkhayat, H&S Invest's dynamic president, is known for his innovative approach and business diversity. His group, active in Morocco and focusing on sectors like retail and related services, sees the partnership with Casino Group as an opportunity to enrich the country's retail landscape and expand its reach within the convenience store sector, featuring globally recognized brands like Franprix and Monoprix[1][5].
In essence, the game-changing partnership between Casino Group and H&S Invest, driven by Moncef Belkhayat, promises to bring at least 210 superb Franprix and Monoprix stores to Morocco, all promising quality, convenience, locally-sourced products, and an invigorating digital shopping experience[1][2][5]. Stay tuned for more updates and prepare to be part of this extraordinary retail journey!
This expansion strategy by Casino Group, led by Moncef Belkhayat of H&S Invest, extends beyond Morocco's casino industry and into the retail sector, aiming to merge finance, business, and the convenience of food and everyday services through 210 Franprix and Monoprix stores [1][2][5]. H&S Invest, under Moncef Belkhayat's astute leadership, sees this partnership as an opportunity to grow in the retail industry and bring globally renowned brands to Morocco, thereby stirring a transformation in the North African country's retail business landscape [1][5].
