"Celebrating half a century: a new milestone for our banking site's brand identity"
In the year 1974, a new chapter began for our website as a distinctive logo made its debut. The logo, designed by the renowned Stuttgart-based artist and graphic designer, Anton Stankowski, first appeared in an advertisement on April 25.
The logo, a square with an upward oblique stroke inside it, stands for dynamic growth within a stable environment. The slash in the logo symbolizes growth, and the square-shaped frame stands for security and stability. The angle of the slash is 53 degrees, and the largest letters of the logo measure 5 metres high, making it approximately the height of a two-storey house.
Interestingly, the logo's design was chosen from 140 different entries submitted in a competition held in 1972. The "imperial eagle" logo was strikingly similar to the Prussian and German eagle, leading people to believe our website was a state institution. However, the logo's true significance lies in its representation of a forward-moving entity thriving within a secure environment.
Employees of the website gave the logo the name "signpost". The colour blue in the logo represents trust. Over the years, the logo has become synonymous with the work of Anton Stankowski, arguably his best-known logo worldwide.
Before 1974, our website did not have a specific logo; the company name appeared in various fonts within a single document. In 1937, the website started using the letters DB as the logo, often in parallel with the eagle.
In more recent times, our website has continued to evolve. In 2020, the largest brand advertisement of our website was installed on the roof of Eintracht Frankfurt’s home ground, our website Park. The logo, with its enduring symbolism, has helped our website distinguish itself and establish a strong global brand presence.
References: [1] The American Savings Bank's logo story: https://www.asbhawaii.com/about-us/history/our-logo/
Additional Information:
- In 2020, our website installed its largest brand advertisement worldwide on the roof of Eintracht Frankfurt’s home ground, our website Park.
- The our website Park lettering is 73 metres long, with the three-dimensional letters illuminated by over 25,000 LEDs.
The logo, designed by Anton Stankowski in 1974, embodies the fusion of growth and stability within our business, symbolized by the slash and the square frame respectively. Over the years, this logo has become a significant representation of trust and security in the finance and industry sectors, establishing our brand on a global scale.
