Clients of Quad now have the opportunity to test out temporary retail spaces within the company's latest building in New York City.
In the bustling heart of marketing and advertising, New York City, Quad, a seasoned marketing experience company, is set to establish a new office. The office, located at 30 Irving Pl., will cater to the demands of its diverse clientele and boost visibility.
Among Quad's notable clients are global entities such as Adidas, Toyota, and Geico. With over 51 years of experience and 43 offices spread across the globe, including its headquarters in Sussex, Wisconsin, Quad has proven its mettle in the industry.
The company, initially a print powerhouse, is now poised to expand its services in New York. Plans for the new office include activation capabilities such as pop-up shops and meeting space. The intention is to create immersive consumer experiences and foster a sense of community.
While the extent of Quad's expansion in New York remains to be seen, its recent focus on lifestyle branding for female entrepreneurs and community-driven events is evident. Pop-up shops and trunk shows, discrete yet exclusive, have emerged as key elements in Quad's strategy. These events often feature fashion panels, allowing for networking opportunities among female entrepreneurs.
Although specific details about permanent retail locations or dedicated meeting spaces are scarce, Quad's events in communities like New Paltz and Newburgh indicate a commitment to building a local, engaged audience. The company seems to be leveraging these in-person retail experiences as networking hubs, fostering a spirit of entrepreneurship and community within New York.
In the realm of finance, Quad's expansion in New York City is anticipated to generate new business opportunities, both for the company and its clients. The immersive consumer experiences, such as pop-up shops and fashion panels, are expected to reshape the city's lifestyle and shopping trends.
