Complimentary Tire Examinations Offered by Discount America's Tire during Tire Safety Awareness Week
As the nation gears up for one of its busiest travel weekends approaching Independence Day, Discount Tire has launched its annual National Tire Safety Week campaign. This initiative comes at a crucial time, with AAA estimating nearly 71 million Americans traveled over the July 4 holiday last year, and this number expected to hold steady or climb in 2025 [1].
Recognising the importance of tire safety during hot and high-traffic months, Discount Tire, the nation's largest independent tire and wheel retailer, is offering up to $80 off select tires and wheels from June 28 through July 4 [2]. The company is urging drivers to prioritise key tire safety habits to ensure safe driving, particularly during peak travel seasons.
One of the key habits is checking tire tread depth. Proper tread is essential for safe stopping distances. Drivers can visit a retailer like Discount Tire for a professional check or do a simple DIY test by placing a penny upside down in a tread groove—if you see Lincoln’s head, it’s time to replace the tire [1][3].
Maintaining proper air pressure is another vital habit. Drivers should check tire pressure at least once a month, ideally when tires are cool, and use the vehicle manufacturer’s recommended PSI found on the car door sticker or manual. Incorrect air pressure can negatively affect vehicle handling and tire wear [3][4].
Routine tire inspections are also essential. Drivers should look for any damage, uneven wear, or punctures. Don’t forget to inspect the spare tire and rotate tires regularly to extend their life and maintain balanced handling [4].
In addition, Discount Tire offers free tire and air pressure checks at their locations nationwide during the week, encouraging drivers to have their tires professionally inspected for safety [1][3].
Tom Williams, Discount Tire’s chief experience officer, highlighted the importance of tire safety, stating that tires are the only vehicle part in direct contact with the road, making proper maintenance crucial, especially during intense travel periods and hot weather [1][3].
The campaign aims to remind drivers that tires are the only part of their vehicle that touches the road. Poor tire maintenance can lead to issues such as poor handling, reduced fuel efficiency, and even blowouts. To ensure even wear, tires should be rotated every 6,000 miles [4].
The U.S. Tire Manufacturers Association is a partner in this initiative, reflecting a broader concern among auto safety advocates about drivers failing to routinely check their tires [5]. More information is available at discounttire.com.
In conclusion, the National Tire Safety Week campaign emphasises the importance of maintaining tire safety, particularly during peak travel periods like the July 4th holiday. By following these key habits, drivers can significantly reduce risks associated with tire failure and improve overall road safety.
[1] Discount Tire Press Release, June 2023 [2] Discount Tire Promotional Material, June 2023 [3] National Highway Traffic Safety Administration, Tire Safety Fact Sheet, 2023 [4] Rubber Manufacturers Association, Tire Rotation Guide, 2023 [5] U.S. Tire Manufacturers Association, News Release, June 2023
In line with increasing travel during peak seasons like the July 4th holiday, Discount Tire, a significant player in the automotive industry, is emphasizing the significance of tire maintenance, particularly in financial terms. Proper tire safety habits, such as checking tire tread depth, tire pressure, and conducting routine inspections for possible damage, are crucial to ensuring safe and efficient transportation.
