Contestant secures a £20 million windfall upon purchasing Lord Sugar's shares following the apprentice competition
In the bustling world of skincare, Tropic Skincare, a company founded by Susie Ma at the tender age of 15, continues to make waves. The company, which sells its products online and through approximately 20,000 part-time 'ambassadors', has reported impressive financial growth.
According to recent reports, Tropic Skincare's sales increased significantly in 2024, reaching £68 million, up from £62.3 million in the previous year. This growth was accompanied by a rise in pre-tax profit, which soared to £8.7 million, up from £6.7 million in the previous year.
The company's success story began in 2011 when Susie Ma, a former contestant on The Apprentice, received a £200,000 investment from Lord Alan Sugar. In 2023, she bought out his stake in the company, marking a significant milestone in her entrepreneurial journey. As part of the deal, Lord Alan Sugar is set to receive a multi-million pound pay-out.
Susie Ma's hard work and strategic decisions have paid off, as evidenced by her personal wealth. She is now believed to be worth around £73 million. In 2024, she received a dividend of £18.2 million, a significant increase from the previous year's dividend of £11 million. Another £2 million was approved for her in April 2025.
Tropic Skincare's success extends beyond its financial performance. The company has been actively giving back, with charitable donations of £615,000 in 2024, a substantial increase from the previous year's donations of £444,674.
The company's ambassadors play a crucial role in its success. They buy a starter kit of products for £198 with no ongoing fees. The commission on sales for these ambassadors ranges from 25% to 35%.
Despite the company's growth, it has also made efforts to streamline its operations. In 2024, Tropic Skincare carried out a cost saving review, which led to improvements in gross margins. The average number of people employed by the company fell from 316 to 286 in 2024.
As for Susie Ma's future ventures, there are no publicly available details about her acquiring stakes in other companies after buying out Lord Alan Sugar from Tropic Skincare. However, one thing is certain—her journey with Tropic Skincare continues to be a beacon of inspiration for aspiring entrepreneurs.
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