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The Ford Puma Gen-E, a new battery-electric vehicle (BEV) from the automaker, has made its debut, aiming to expand Ford's electric vehicle presence in key European markets. Launched in early 2025, the Puma Gen-E offers a familiar and winning formula, preserving the practicality and driving experience from its predecessors, which enjoyed significant success, particularly in the UK where it was the best-selling car in 2023.
Practicality and Performance
The Puma Gen-E retains the same silhouette as the standard model, boasting a strong stance and good overall dimensions for a B-SUV. The top section of the rear tailgate provides ample room for storage, opening to 523 litres of space. Lifting the flat floor reveals an area Ford calls the 'Gigabox', offering additional storage. The interior storage is generous, making the Puma Gen-E well-suited to everyday driving.
The battery-electric variant of the Puma Gen-E is equipped with a battery with 43kWh of usable energy, enabling it to go from 10% to 80% in just 23 minutes when using a fast charger. The vehicle's range varies depending on the model variant, with up to 233 miles on offer.
Driving Experience
Behind the wheel, the Puma Gen-E feels very similar to its petrol counterpart, providing a pleasant driving experience. The interior of the Puma Gen-E is very similar to the latest generation Puma, with the same switchgear and layout. The dashboard features a 12.8-inch screen behind the steering wheel and a 12-inch infotainment touchscreen for various vehicle controls.
Residual Values
Autovista Group experts have provided a breakdown of the car's strengths, weaknesses, opportunities, and threats in the Launch Report. The report also includes an interactive dashboard for a comprehensive analysis. The Ford Puma Gen-E is forecast to maintain relatively strong residual values compared to its rivals in Austria, France, Germany, Spain, and the UK, though the overall market for residual values in Europe is expected to decline slightly by 0.2% at the end of 2025 and by 0.7% in 2026 due to broader market influences.
This suggests that while residual values will generally fall, the Puma Gen-E is positioned well within the competitive compact SUV electric segment. In the UK, evidence indicates the Puma Gen-E benefits from strong recognition and demand, fundamentals that typically translate into a stable resale value.
In summary, the Ford Puma Gen-E is predicted to hold its value competitively among compact electric SUVs in Austria, France, Germany, Spain, and the UK, benefitting from Ford's established market presence and the Puma's previous success, despite a modest overall residual value decline forecast across Europe for 2025-2026.
For a detailed comparison of the Puma Gen-E against its key competitors, check out Autovista24's latest Launch Report.
Investors interested in finance might find it noteworthy that the Ford Puma Gen-E, despite the expected minor decline in residual values across Europe, is forecast to maintain relatively strong resale values compared to its electric SUV rivals in key markets like the UK, Germany, France, Spain, and Austria. This can be a significant factor when considering lifestyle and long-term investment in the vehicle.
Moreover, technology enthusiasts will appreciate the advanced features of the Puma Gen-E, such as the quick 23-minute charge time using a fast charger, along with the dashboard's 12.8-inch digital screen and 12-inch infotainment touchscreen. Additionally, sports fans who enjoy an engaging and dynamic driving experience may find the Puma Gen-E appealing, as it offers responsive handling and a driving feel reminiscent of its petrol counterpart.
