Cosmetics Brand Collaborates Uniquely with DraftKings for Super Bowl Marketing Strategy
Unorthodox Collaboration: Nyx Teaming Up with DraftKings for Super Bowl Ad Campaign
Get ready for a surprising twist this Super Bowl Sunday! The beauty giant, Nyx, has taken a different route by joining forces with the popular fantasy sports platform, DraftKings, for their ad campaign. The high-stakes football event draws millions of viewers annually, making it a prime opportunity for brands to captivate audiences.
Last year, Nyx stole the show with its controversial Super Bowl commercial featuring Cardi B. While they won't be airing a television ad this time around, they've revealed the concept for their social media-driven campaign, named "The Big Kiss." The campaign centers around the heartwarming moments of kisses exchanged following significant sports victories.
Yasmine Dastmalchi, General Manager of Nyx, pointed out that a staggering 58.8 million female viewers tuned in to the Super Bowl last year. This makes it an excellent platform for brands to connect with their audience.
As part of their joint effort, Nyx will sponsor free-to-play contests on DraftKings, focusing on predicting which athletes will celebrate their wins with a passionate smooch. The prizes for these contests reach a whopping $60,000.
Although it may seem an odd pairing, Dastmalchi views it as a chance to "insert ourselves into the center of these cultural moments."
Though the search results don't provide explicit details about Nyx's collaboration with DraftKings, they do highlight DraftKings as a notable Super Bowl advertiser, competing with industry giants like FanDuel and the NFL[2]. For more specific insights into their partnership, additional research or statements from Nyx or DraftKings would be needed.
DraftKings, the fantasy sports platform, is partnering with beauty giant Nyx for their Super Bowl ad campaign, leveraging the high-stakes event to engage audiences beyond the usual sports arenas. As part of the collaboration, Nyx will sponsor free-to-play contests on DraftKings, offering prizes worth $60,000, positioning themselves at the heart of sports and cultural moments.
