Depop Announces Permanent Appointment of New CEO
Depop Appoints Peter Semple as Permanent CEO
Peter Semple, former Chief Marketing Officer (CMO) and Chief Brand Officer at Depop, has been appointed as the permanent CEO of the online fashion reseller, effective August 1, 2025. Semple had been serving as interim CEO since May 2025, after being part of Depop for six years, initially joining as CMO.
Before becoming Depop's CEO, Semple played a key leadership role in marketing, helping shape the brand’s positioning and growth strategy. His elevation to CEO coincides with leadership changes within Etsy: when Semple shifted roles, Etsy appointed Kruti Patel Goyal as president and chief growth officer in May 2025.
Depop's financial performance has been strong, with annual revenues of approximately $84.4 million as of mid-2025. The company has also raised about $99.3 million in total funding through 5 funding rounds. Depop has shown strong top-line growth, particularly in the U.S., and its gross merchandise sales were the highest since the business was acquired in 2021.
Etsy CEO Josh Silverman stated that Depop, as a leading resale platform, has seen remarkable momentum in recent years. The company officially announced the appointment of Peter Semple as its CEO in a company release sent to Retail Dive.
Meanwhile, at Etsy, Lanny Baker was appointed as CFO, and Etsy Chief Operating and Marketing Officer Raina Moskowitz departed from her position.
Semple brings a strong understanding of Depop's position in culture and resale, and during his time as Interim Chief Executive Officer, he demonstrated a proven ability to lead and inspire teams. His dedication to the Depop mission and its community is evident in his efforts to integrate innovative features such as AI tools and solidify Depop's position in fashion resale.
In summary, Peter Semple's previous role was CMO and CBO at Depop for six years before becoming CEO. Leadership changes at Etsy saw Goyal appointed as president and chief growth officer in May 2025. Depop's financial status reflects a healthy growth trajectory within the peer-to-peer social shopping market, with around $84 million revenue (2025) and nearly $100 million total funding.
- Peter Semple, in his capacity as the former CMO and CBO at Depop, utilizes his strong understanding of technology and culture to drive the company's resale business.
- The business world witnessed a shift in leadership at Depop and Etsy, with Peter Semple appointed as the permanent CEO of Depop, Kruti Patel Goyal as president and chief growth officer at Etsy, and Raina Moskowitz leaving her position at Etsy.
- The intersection of technology and fashion is evident in Depop's growth strategy, as they integrate AI tools and solidify their position in the fashion resale industry.
- The success of Depop, a leading platform in the peer-to-peer social shopping market, is reflected in its financial performance, with annual revenues of approximately $84.4 million and nearly $100 million in total funding.
- The appointment of Peter Semple as CEO coincides with a rise in the popularity of resale platforms in the retail industry, demonstrating the potential for technology to disrupt traditional business models in various sectors, such as music, finance, and others.
