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Discussion of Bet365's Potential Sale in Progress

Bet365's Coates family mulls over sale or IPO, eyes expansion in the Americas after exiting Asian markets following a robust 2024.

Discussion of Bet365's Potential Sale in Progress

The Coates family is rumored to be entertaining a significant sale of *bet365, with whispers of ongoing talks with U.S. advisors and Wall Street banks about either a partial or complete sale of the company.***

According to The Guardian, the family is mulling over selling a stake to a private equity firm as one of the options, while another possibility is launching an initial public offering (IPO) on the U.S. stock market.

These conversations come in the wake of a robust financial performance in 2024, during which bet365 reported a revenue of £3.72 billion - a 9% year-over-year increase. In March, the company withdrew from several Asian markets, including China, and has since redirected its attention towards the Americas.

As part of this strategic shift, bet365 made its entrance into the U.S. market by launching operations in Tennessee and Illinois in March, following its earlier foray into Peru during the first quarter of 2024.

Hong Kong and Macau are governed by separate regulatory bodies, while mainland China remains unregulated - often referred to within the industry as a "dark grey" market. Presently, bet365 is operational in 13 U.S. states, maintains a heavy presence in the UK, and has a significant footprint in other international markets.

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Bet365 is rumored to be considering a sale, with an estimated valuation of around $12 billion. The company, headed by CEO Denise Coates, has been investigating various strategic options, including the outright or partial sale of the business. Here are the potential options under consideration:

Potential Sale Options

  1. Full or Partial Sale: Bet365 might sell itself entirely or partially, potentially yielding the Coates family a substantial profit, up to $12 billion[2][3][5].
  2. Stake to a Private Equity Firm: There are discussions about a partial sale to a private equity firm. This deal would allow the Coates family to retain partial ownership of the business while preparing it for a potential future public offering[3][4].
  3. IPO on the U.S. Stock Market: Another option being considered is an initial public offering (IPO) on the U.S. stock market. This move could further extend Bet365's presence and visibility in the American market[2][3].

These strategies echo the company's determination to increase its worth and exploit growth opportunities, particularly in the U.S., where it has recently expanded its services[3].

  1. The Coates family, in partnership with Wall Street banks, could potentially launch an initial public offering (IPO) of bet365 on the U.S. stock market, emphasizing their commitment to expanding the company's presence and visibility in the American market.
  2. Amidst rumors of a sale, the Coates family is also reportedly in talks with private equity firms to sell a stake in bet365, which could allow them to retain partial ownership while preparing the company for a future public offering.
  3. While the Coates family contemplates the sale of bet365, reports suggest that the sale could value the company at around $12 billion, potentially yielding the family a significant profit if they choose to sell either a full or partial stake in the online betting firm.
Bet365's Coates family contemplates a sale or IPO, capitalizing on a thriving 2024, and redirecting attention towards the American markets, following their exit from Asian markets.

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