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Dr. Reinhard Saller Named New Regional Marketing Manager for Niederbayern

Meet the new face of Niederbayern's marketing. Dr. Reinhard Saller brings strategic communication experience and local ties to boost the region's image.

This is an inside view of an shopping complex, where there are trees, umbrellas with the poles,...
This is an inside view of an shopping complex, where there are trees, umbrellas with the poles, passenger lifts, name boards, stalls, lights, light boards,group of people.

Dr. Reinhard Saller Named New Regional Marketing Manager for Niederbayern

Dr. Reinhard Saller has taken over as the new regional marketing manager for Niederbayern, effective May 1, 2025. The move sees him return to his roots, having grown up in Bodenmais. Mayor Jürgen Dupper wished him success in his new role and emphasised the importance of continued cooperation between the city of Passau and the Niederbayern-Forum.

Dr. Saller brings a wealth of experience to his new position. He previously served as Director Partnerships and Communications at the InsurTech Hub Munich. In his new role, Dr. Saller aims to further connect and develop location communication in Niederbayern and drive forward corporate and workforce marketing. The Niederbayern-Forum, a registered association based in Landshut since 2011, is responsible for regional news in the region. It networks companies, municipalities, universities, and institutions, supporting projects that promote the image and development of Niederbayern.

Recently, Dr. Saller visited Mayor Jürgen Dupper to discuss his plans and visions for the region.

Dr. Saller's appointment is expected to strengthen the Niederbayern-Forum's efforts in regional marketing. His strategic communication management experience and local roots are seen as valuable assets. The association looks forward to his leadership in driving forward corporate and workforce marketing in Niederbayern.

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