Drinkable Yogurt Industry Reaches a Valuation of USD 76.8 Billion by 2034
In the ever-evolving world of food and beverages, one category that has seen significant growth is drinkable yogurt. According to recent data, this segment captured 78.3% of the market in 2024, making it the most popular choice worldwide.
The Asia-Pacific region led the charge, securing a 38.9% share and generating USD 16.8 billion in revenue. Countries like China, India, and Japan are key contributors to the drinkable yogurt market in this region, with demand driven by busy urban lifestyles and growing health awareness.
The Indian dairy sector, the largest globally, played a crucial role in this growth. The sector, which produces 24% of the world's milk and supports over 80 million farmers, has seen accelerated development due to government policies such as the National Dairy Plan (NDP), Dairy Processing and Infrastructure Development Fund (DIDF), Dairy Entrepreneurship Development Scheme (DEDS), and Animal Husbandry Infrastructure Development Fund (AHIDF). Under DIDF, Tamil Nadu is building a 10,000-liter-per-day yogurt and probiotic plant in Srivilliputhur.
Notable companies have also jumped on the drinkable yogurt bandwagon. Conagra Foods, Inc. has developed drinkable yogurt products with granola for a convenient all-in-one meal, while Danone is building a 10,000-liter-per-day yogurt and probiotic plant in India.
In the United States, Pillars Drinkable Yogurt has expanded into new retail channels, and Amy's Kitchen, Inc. is considering expanding into the refrigerated sector, potentially launching a drinkable yogurt product. Bellisio Foods, Inc. is also exploring strategic interest in adjacent categories, potentially entering the drinkable yogurt market.
Brands that innovate with clean labels and bold tastes are expected to gain market share in the drinkable yogurt industry. Goya Foods, Inc. has expanded its yogurt offerings, specifically targeting the Latino community with familiar flavors.
The drinkable yogurt category in India includes probiotic drinks, flavored yogurts, and traditional beverages like lassi and buttermilk. Probiotic-rich drinkable yogurts are gaining popularity in China as everyday gut-health essentials.
Looking forward, the Global Drinkable Yogurt Market is projected to reach USD 76.8 billion by 2034, with a CAGR of 5.9% from 2025 to 2034. With the growing demand for healthy, convenient, and on-the-go food options, it's clear that the drinkable yogurt market will continue to thrive in the coming years.
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