Droga5 Elevates Three Leading Figures in Response to Business Expansion
In a significant move to shape its future as it continues to blend with Accenture Interactive, Droga5 has announced the promotions of three key executives: Susie Nam, Dan Gonda, and Sean Lackey. These leaders have played significant roles in driving Droga5’s growth and evolution, particularly around and after its acquisition by Accenture Interactive in 2019.
Key Contributions to Droga5's Growth
Susie Nam, as the former Chief Growth Officer, was instrumental in expanding Droga5’s client base and scaling its business development efforts. She helped position the agency for broader capabilities beyond creative excellence, focusing on integrated and strategic growth that aligned well with Accenture Interactive’s vision.
Dan Gonda, serving as Chief Operating Officer, contributed to strengthening Droga5’s operational infrastructure, which was critical during a period of rapid growth and integration into the larger Accenture ecosystem. His leadership ensured that the agency could maintain its creative agility while professionalizing key operational functions.
Sean Lackey, in his role as Chief Client Officer, helped deepen client relationships and expand service offerings, ensuring that Droga5’s clients benefited from both the agency’s creativity and the broader resources of Accenture Interactive.
New Roles and the Agency’s Evolution Post-Acquisition
After Accenture Interactive acquired Droga5 in 2019, these leaders took on expanded responsibilities to help integrate the agency into Accenture’s network while preserving Droga5’s creative identity.
Susie Nam transitioned into a role emphasizing growth strategy within the combined organization, focusing on leveraging Accenture’s technology and consulting strengths to create more holistic marketing solutions.
Dan Gonda continued to refine operational excellence to support cross-functional collaboration between Droga5 and Accenture’s other creative and consulting teams, enabling seamless delivery of integrated marketing campaigns.
Sean Lackey focused on client strategy and engagement at a higher, more integrated level, working to merge Droga5’s creative services with Accenture Interactive’s broader digital, data, and experience offerings.
Together, their leadership has been pivotal in evolving Droga5 from a standalone creative agency into a key part of Accenture Interactive’s offering, helping bridge the worlds of creativity, technology, and consulting.
The Promotions and Droga5's Future
The promotions of Susie Nam, Dan Gonda, and Sean Lackey are strategic in defining Droga5's evolution with Accenture Interactive. Susie Nam is now the CEO of Droga5 the Americas, while Sean Lackey assumes the role of the Global Chief Marketing Officer. Dan Gonda takes on the position of President of Droga5 New York.
These promotions are aimed at addressing growth and expanding capabilities at Droga5. The three executives, Susie Nam, Dan Gonda, and Sean Lackey, have roles in defining how Droga5 evolves as it continues to blend with Accenture Interactive.
The promotions are a testament to their contributions to Droga5's growth over the years and their continued leadership in shaping the agency’s future. Droga5 has made significant leadership changes in its executive team as part of its strategy to grow and evolve with Accenture Interactive.
Susie Nam's new role as CEO of Droga5 the Americas will continue her focus on leveraging Accenture's resources to create holistic marketing solutions, furthering the growth of the agency in a DEFi (Decentralized Finance) and finance context by integrating cutting-edge technology into business strategic planning.
Sean Lackey's promotion to Global Chief Marketing Officer will enable him to expand service offerings and deepen client relationships, blending Droga5's creative capabilities with Accenture Interactive's digital, data, and experience offerings to cater to the evolving needs of businesses, particularly in terms of careers and long-term growth strategies.
