Dubai-based company Journify secures $4 million funding to enhance advertisement efficiency for brands through the utilization of their own customer data.
In the ever-evolving world of digital marketing, a new player has emerged to shake things up: Journify, an AI-powered marketing technology startup. Founded in 2023 by Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, this innovative company is making waves in the industry, particularly across the GCC region.
Journify offers a data activation platform that empowers brands to leverage their first-party data for privacy-compliant, performance-driven marketing across major platforms such as Meta, TikTok, Google, Snapchat, and X. This platform enables advertisers to deploy customer insights across various digital marketing channels, enhancing marketing performance and relevance.
Recently, Journify secured a strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play. The exact amount raised was undisclosed but followed an earlier $4 million round led by Silicon Badia, with participation from RZM and others. This recent funding round doubled Journify's valuation and the company reported a 5x revenue growth within six months.
The fresh capital is intended to accelerate the development of Journify’s AI roadmap, support hiring in engineering, product, and commercial teams, and fuel expansion into key GCC markets, including Saudi Arabia and the UAE.
Journify focuses on activating first-party data in a privacy-first digital environment, helping brands navigate evolving data privacy regulations and the decline of third-party cookies. Headquartered in the US and UAE, Journify has technology hubs in Morocco and Jordan, positioning itself strongly in both Middle Eastern and international markets.
Since launching in March 2024, Journify has reached $1 million in annual recurring revenue within nine months. Leading brands like Jarir Bookstore, Dar Al Arkan, and Dr. Nutrition have used Journify's platform to boost their advertising returns by 50% while cutting the cost of acquiring new customers by 80%.
Taoufik El Jamali, co-founder and CEO of Journify, stated that the startup was built to eliminate the pain points marketers face in activating first-party data efficiently. Journify gathers first-party customer data from mobile apps, websites, POS, and SaaS tools of its clients and sends it to their ad platforms without requiring them to write code.
Journify has established partnerships with major platforms including TikTok, Google, and Snap. Its platform collects and organizes customer data and uses artificial intelligence to target ads more precisely, helping companies understand their customers and what they're interested in, and shows ads to the right people at the right time while protecting customer privacy.
Hossam Shafick, Investor at Silicon Badia, believes that real-time data orchestration is a limitless global opportunity and that Journify's founders have the expertise to set the new standard in this space. With its rapid growth, strong backing, and innovative technology, Journify is certainly a startup to watch in the marketing tech industry.
Journify, with its focus on the finance of securing strategic investments and expansion, aims to leverage technology to enhance its AI roadmap and strengthen its presence in the business sector, particularly in GCC markets like Saudi Arabia and the UAE. By using technology to gather and manage first-party data, Journify's business model empowers brands to perform marketing across various platforms, driving advertising returns and cutting customer acquisition costs.
