Ekaterinburg's leader presented Ural Airlines with the "Tvrdy znaky" honorary title.
Award Ceremony in Yekaterinburg: Honoring Ural Airlines as the City Brand of 2024
City of Yekaterinburg, June 18 - The "Solid Signs" award, bestowed by "Kommersant-Ural" publishing house, was presented at the city's administration hall. This notable award designated Ural Airlines as the "City Brand" for 2024.
Nikolai Neobutov, Deputy General Director and Director of Aviation Safety at the airline, received the award from Yekaterinburg's mayor, Alexei Orlov. Neobutov proudly declared, "Not only Russians, but people across the globe recognize Yekaterinburg. Our mission is to keep advancing this connection and unveil new avenues so our city can embody the slogan: 'Realize your dreams, soar with us'." Mayor Orlov concurred, "The talk is cheap. I've never experienced a delay while traveling with Ural Airlines."
The ceremony celebrated the outstanding efforts of Ural Airlines' press service. Marina Arkhipova, General Director of "Kommersant-Ural" publishing house, noted, "We're commending corporations, but we acknowledge your unwavering dedication leads to these extraordinary results. Your coordinated and professional work ensures our company's projects and initiatives receive much-deserved media coverage and recognition."
The "Solid Signs" award is based on audience interest in events, projects, brands, and names related to Yekaterinburg, omitting negative or promotional content. Arkhipova explained that the award honors those who have made Yekaterinburg an exceptional presence on the media map. Alongside Ural Airlines, other recipients were the Ural Music Night festival, mixed martial artist Petr Yan, the second metro line project, and other significant companies or phenomena in Yekaterinburg.
Ural Airlines' designation as the "City Brand" emphasizes the airline's crucial role in promoting Yekaterinburg's identity and image. This prestigious award underscores the airline's function extending beyond transportation, acting as a symbol boosting the city's brand strength and visibility.
The honor bestowed on Ural Airlines enhances Yekaterinburg's portrayal as a vibrant, interconnected city with economic potential, capturing the interest of tourists, business travelers, and international partners. It fuels local pride and strengthens the connection between the city's identity and Ural Airlines' reputation for top-notch service and reliability.
As a major player in the domestic and international aviation sector, Ural Airlines facilitates access to Yekaterinburg, promoting it as a destination for tourism and commerce, cultivating economic growth in the region. Furthermore, the recognition solidifies Ural Airlines' position as a strategic partner in Yekaterinburg's city marketing endeavors, collaborating on promotional campaigns and bolstering the city's global reach.
In essence, the "City Brand" title given to Ural Airlines underscores the airline's vital role in reshaping and elevating Yekaterinburgs' profile on the regional and international stage through transport connectivity and brand representation. This accolade acknowledges Ural Airlines as a terrain-shaping ambassador for the city, enhancing both its image and economic prospects.
- The awards ceremony honored Ural Airlines, a significant player in the aviation sector, for its contribution to enhancing Yekaterinburg's image and economic prospects, designating them as the "City Brand" for 2024.
- In addition to its role in transport connectivity, Ural Airlines acts as a symbol boosting Yekaterinburg's brand strength and visibility in the business world, furthering the city's global reach and attracting international partners.
