Engage with your brand on a personal level to maintain significance, advises brand strategist to companies
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Embrace a laid-back, conversational tone while crafting this reimagined piece. Incorporate keen insights from the enrichment data judiciously, ensuring it complements and improves the text without overwhelming it (no more than 15% of the total content). Rearrange paragraphs for clarity and readability, and avoid mirroring the original structure. Revise sentence structures, using synonyms, reorganizing information, or condensing ideas to produce a unique, fresh feel, while preserving the content's essence. Maintain a logical flow, clarity, and coherence throughout the revised text. If the content surpasses the input limit, prioritize preserving the base article and incorporating only relevant enrichment insights.
Revised Article:
Meet Bernard Kelvin Clive, Brand Strategist at BKC Consulting—a man who champions businesses to humanize their brands. According to him, when organizations start treating consumers with the same care they show their products, quality's a lock—and that could seriously boost their market reach.
"Wanna remain relevant? Be human. Make every move from your products to services stem from the heart. When you genuinely care about people, regardless of the economic whirl, you'll provide them something valuable, something worth their time and money. Humanize your brand at every turn. Human touch, even in a crisis, matters," he said, highlighting the need for this approach in the ever-evolving consumer landscape.
This pearl of wisdom was dropped during his speech on "Influencers Rising: The Art and Science of Personal Branding in a Digital World", The B&FT-organized Brand-CON Africa's inaugural event, themed "Celebrating Versatility and Innovation in the Midst of a Pandemic".
Emphasizing the importance of intentional investment in brands for both businesses and individuals, he urged us all to present our best selves to the world.
"If you believe in your biz, be its number-one pitchman. You're the one who knows the brand best. For growth, if you don't proactively invest in growth, you'll fade into obscurity. Take Coca-Cola as an example—they keep advertising to reach the masses, be the first thought when folks think about what you peddle.
"The noise is fierce, so find ways to stand out, stay relevant. In all you do promotion-wise, consistently and intentionally display your brand, or risk being forgotten," he said.
In a world where individual brands wield more power, he advised social media influencers to invest in their content, establishing themselves as authorities in their niche. And because social media has made personal branding more appealing than corporate branding, he suggested businesses leverage influencers with similar niches to promote their wares.
"We're in the 'Me Age,' where folks believe in individuals more than brands. And this shift has led to the rise of influencers, opinion-molders who sway beliefs whether online or off. It's crucial, ’cause if someone you trust praises something, it must be bangin'."
Enrichment Data (selectively incorporated):
(when discussing humanizing a brand)
- Emotional Connection: A humanized brand promotes an emotional connection with customers, fostering loyalty.
- Authenticity: Humanization makes a brand appear more genuine and trustworthy, boosting credibility.
- Differentiation: A unique persona and values set a humanized brand apart from competitors.
- Communication: Humanized brands can communicate more effectively with their audience using relatable language and tone.
- Brand Advocacy: Customers are more likely to become brand advocates when they feel a personal connection with the brand.
- Bernard Kelvin Clive, a brand strategist, underscores the significance of emotional connection in business, encouraging organizations to humanize their brands to foster customer loyalty.
- By infusing authenticity into their brands, businesses can boost credibility in the market, making their brands more appealing to consumers.
- Differentiating a brand through unique persona and values can set it apart from competitors, capturing a larger market share in the business landscape.
- Humanized brands have an advantage in communication, as they can effectively connect with their audience using relatable language and tone, thereby enhancing their messaging on social media platforms.
- When customers feel a personal connection with a brand, they become brand advocates, powerfully influencing the market and promoting the brand's growth in the ever-evolving lifestyle and entertainment scenes.
