Engaging in Frontline Activities
Messe Düsseldorf, the renowned trade fair organiser, has announced seven strategic fields of action that will guide its operations through 2025. The strategic fields, which aim to ensure the company's continued competitiveness in the international trade fair world, were unveiled in a recent press statement.
The strategic fields of action include global business development, development of new trade fair themes and services, strengthening of sales, digital transformation, corporate culture, future trade fair grounds, and structural and process optimization. Each strategic field will be driven forward by an interdisciplinary expert team within Messe Düsseldorf.
The focus on innovation and sustainability is evident in the strategic fields, with events such as EMO Hannover 2025, hy-fcell 2025, Kazan Digital Week 2025, Drinktec 2022, and DMEXCO 2022 highlighting this trend. These events emphasise digitalization, artificial intelligence, sustainability, industry-specific networking, and business growth platforms across various sectors, including manufacturing, digital technology, mobility, beverage/liquid food, and digital marketing.
However, the specific details regarding the strategic fields of action defined by Messe Düsseldorf and their implementation plans are not directly provided in the search results. For a comprehensive understanding of these details, direct sources from Messe Düsseldorf such as official company strategy releases, corporate reports, or press statements would be required.
In the midst of the ongoing pandemic, Messe Düsseldorf is implementing cost-saving measures, including minimizing new hires and backfills, not renewing short-time work contracts, and not renewing temporary contracts. The company is also offering long-term effective early retirement models as part of these measures.
Despite the challenging circumstances, Messe Düsseldorf remains optimistic. Dr. Stephan Keller, CEO and Supervisory Board Chairman, expects a lower infection rate in early summer 2022, allowing more people to travel and participate in events. This optimism is reflected in the company's financial performance, with a revenue of 126 million euros generated in 2020, despite the pandemic.
In 2021, the company expects to generate around 102 million euros in revenue, a 26 percent decrease compared to 2020. However, this still represents a significant recovery from the initial impact of the pandemic. The world's largest water sports trade fair, boot Düsseldorf, which was scheduled for January 2022, has been cancelled due to the pandemic.
Messe Düsseldorf GmbH maintains a high equity capital of 361 million euros and has an equity ratio of around 50 percent. The company expects to generate around 93 million euros in revenue in 2021, a 25 percent decrease compared to 2020.
Six events have been postponed to early summer 2022, demonstrating Messe Düsseldorf's commitment to hosting events safely and responsibly. As the world continues to navigate the pandemic, Messe Düsseldorf's strategic fields of action will play a crucial role in shaping its future.
The strategic fields of action outlined by Messe Düsseldorf encompass several areas of focus within the industry, finance, and business sectors, such as global business development, digital transformation, and structural and process optimization. Going forward, these strategic fields will be driven by interdisciplinary expert teams within the company, demonstrating Messe Düsseldorf's commitment to achieving continued competitiveness in the international trade fair world.
