Essential AI CRM Software for Every Business: The Top 9 Picks
In the world of business, Customer Relationship Management (CRM) systems play a crucial role in managing customer interactions and streamlining processes. Here's a roundup of some popular CRM options, each with its unique features and pricing.
Pipedrive
Pipedrive is a CRM focused on sales, offering features for contact tracking, email integration, basic automation, and deal management. Its pricing starts at $14.90 monthly per user, with advanced plans costing $27.90 monthly per user. However, Pipedrive's marketing tools are limited, and its AI tool can handle only basic tasks.
Hubspot
Hubspot is a user-friendly and customisable CRM, popular among startups and small businesses. Its free plan provides powerful features like deal tracking and email marketing. For the paid plan, pricing starts at $20 monthly, with a discount for yearly billing. However, the pipeline CRM in Hubspot is traditional and cannot handle complex AI operations.
Capsule CRM
Capsule CRM is a simple tool that organises tasks for small teams, performing tasks that may be overwhelming. It focuses on providing a streamlined experience for small teams and is visually pleasing, user-friendly, and easy to set up. The basic plan costs $21 monthly per user, but it lacks in-depth insights and automation.
Monday Sales CRM
Monday Sales CRM is designed to manage the entire sales process, from lead generation through to post-sale activities. It offers customisable visual boards to manage deals, contacts, and pipelines. However, it can be expensive, and some may find it limited as it's just a project management tool.
Microsoft Dynamics 365
Microsoft Dynamics 365 combines CRM and ERP tools. It is secure because it's built on Microsoft's cloud infrastructure and automates all sales processes, increasing efficiency and reducing manual labor. The basic package costs $65 monthly per user, and it integrates seamlessly with other Microsoft systems. It's ideal for businesses already using Microsoft tools and can handle complex processes due to its advanced features.
Zoho CRM
Zoho CRM offers a combination of affordability and advanced features, suitable for small, medium, and large businesses. Its pricing starts at $14 per month per user, with the enterprise plan starting at $40 monthly per user. It allows customisation, has AI-powered insights, multiple channels of communication, and detailed business performance insights.
Nimble
Nimble is a CRM for managing a customer base on social media, extracting communication history and social media activities. It sends out smart reminders on important dates and integrates with popular social media. The pricing is $29.90 monthly per user.
Instantly AI
Instantly AI is a sales engagement tool for automating and scaling cold email outreach and lead generation. It reduces the effort needed to create complex email outreaches with its automation and sequencing abilities. However, the cost of the full suite of features can be steep, and depending on the use case, it may seem basic.
Freshsales
Freshsales is a sales team CRM with AI, helping to detect leads and predict deals. Its pricing details are not provided in the text, but it's known for its AI assistant, Freddy, which predicts, forecasts deals, and recommends actions based on results.
Companies such as ENERGIEALLIANZ Austria use Microsoft Dynamics 365 as their CRM system; the usage most recently took place in Germany and Japan with pilot projects starting in January 2025.
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