Boosting Brews Across Southeastern Europe
Expanding its presence in Southeastern Europe, the Romanian coffee shop chain, 5 to go, aims to conquer new market territories.
Get the tea on the latest business moves from your favorite Romanian coffee chain, 5 to Go! This dynamo is upping its game and heading south, targeting Southeastern Europe and especially Bulgaria.
Going for Gold in Bulgaria
The coffee moguls at 5 to Go have teamed up with Minimart, a Bulgarian convenience store chain buzzing with around 200 locations, to step into the Bulgarian retail arena. This strategic partnership has got their eyes on a new phase in regional growth and boosting their brand's presence in Southeastern Europe.
With their sights set on a retail revolution, both domestically and internationally, 5 to Go is banking on a diverse product line that's been catapulting customer satisfaction in Romania and hitting all the right notes with Bulgarian consumers. According to Dumitru Iliescu, the big kahuna of retail 5 to Go, this move is set to unleash a wave of change in the retail segment.
Brewing Bullet Points
- Already dominating Eastern Europe with over 600 establishments, 5 to Go counts as the largest coffee chain in the region and the most popular franchise in Romania.
- They've already set up shop in two Bulgarian cities, Ruse, and are gearing up to roll out the franchise concept in the region for a smoother expansion.
- Hungry for more, the coffee titans aim to open a whopping 150 cafes in Bulgaria within a few short years.
A Fast-Growing Franchise
This homegrown Romanian franchise, born in 2015, has spread like wildfire, with founders Radu Savopol and Lucian Bădilă revolutionizing the HoReCa (Hotels, Restaurants, and Cafes) industry in Bucharest by introducing a single price for all items sold.
Investing in Success
With Accession Capital Partners and Invenio Partners on board since the tail end of 2024, these private equity firms back 5 to Go as majority shareholders.
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(Image source: company website)
The strategic partnership between 5 to Go and Minimart, a Bulgarian convenience store chain, aims to boost their presence in the Southeastern European industry, especially in Bulgaria. With plans to open 150 cafes in the next few years, 5 to Go, the largest coffee chain in Eastern Europe, aims to revolutionize the coffee and retail business landscape in this region.
