Exporting Grapes to Elite Markets: A Success Story – Arrived from Spain at age 13, he devoted his life to fruits, and now his business ships grapes to selective buyers.
In the heart of Córdoba, Argentina, lies the agropecuary company Sanchez Amezcua SA, established in 1979 in the picturesque town of San José. With roots tracing back to Spain, the company was founded by Juan Sanchez, who arrived in Argentina at the tender age of 14 in 1913.
The family-run business has been a staple in the region, known for its meticulous approach to farming. The women in the family are particularly instrumental in the grape harvest, ensuring each bunch is cleaned with utmost care. The farm primarily cultivates 32 hectares of table grapes, specifically the Red Globe variety, and has expanded its production to export markets such as Russia and Southeast Asia, in addition to supplying the domestic market in cities like Córdoba, Rosario, and Buenos Aires.
The domestic market remains the company's main client, but Sanchez Amezcua SA has also diversified its production to include mint for the herbal tea industry. The farm boasts 10 hectares of mint planted with drip irrigation, ensuring optimal growth and quality.
In 2001, the company expanded its Red Globe grape production and installed new cold rooms to access the external market. This move has been instrumental in the company's growth, allowing it to reach a production of approximately 250,000 kilos of grapes annually.
Juan Sanchez continues to be the heart of the company, overseeing its operations. His daughter, Analiá Sanchez, also plays a significant role in the business. The company's latest venture, Nanaco, is a tribute to José and his wife, the "precursors of the family and the company." Nanaco is the company's first wine, a testament to their expanding horizons in the agricultural sector.
Five years ago, half a hectare of Malbec variety was planted for winemaking, further diversifying the company's product range. Sanchez Amezcua SA is also part of Utuco, an association that brings together 275 members, including 220 producers and 40 chefs, fostering collaboration and innovation in the region's agro-industry.
As a family agro-business typical of Argentina, Sanchez Amezcua SA embodies the spirit of the Córdoba region, combining tradition with modernity in its farming practices and business operations. For more detailed information about the company's history, production, export activities, or current family involvement, local Argentine business registries, agro-industrial directories, or contacting the company directly may provide valuable insights.
- The family's entrepreneurship in agriculture, as exemplified by Sanchez Amezcua SA, has expanded global-cuisines by supplying high-quality table grapes to both domestic and export markets.
- The company's latest venture, Nanaco, is a symbol of their evolving lifestyle, combining tradition (as inherited from the founders) with modern innovation in the food-and-drink industry, specifically wine production.
- The family-run business, with its roots in Spain, has diversified its small-business operations to include mint for the herbal tea industry and winemaking, exemplifying a progressive approach to finance and business in the global agro-industry.
- Through membership in Utuco, an association dedicated to fostering collaboration and innovation in the Córdoba region's agro-industry, Sanchez Amezcua SA is actively participating in the culture of cooperation and exploration, contributing to the overall success and growth of entrepreneurship in the region.
