FanDuel takes over BeyondPlay in latest acquisition move
In a significant move that is set to reshape the US iGaming landscape, FanDuel, a leading sportsbook and iGaming company, has announced the acquisition of BeyondPlay, a B2B technology venture offering next-generation iGaming software.
Founded by Karolina Pelc in 2021, BeyondPlay has quickly made a name for itself in the industry, boasting two flagship products: a Jackpot Management System and a Multiplayer Software. The Jackpot Management System offers content-agnostic and highly customizable jackpot campaigns, while the Multiplayer Software allows multiple users to participate in the same casino game sessions, enhancing the entertainment experience.
The acquisition, which has been welcomed by industry venture capitalists, entrepreneurs, and investors, will see BeyondPlay become part of FanDuel Casino, FanDuel's leading iGaming brand. This union is expected to bolster FanDuel's casino content portfolio, adding BeyondPlay's best-in-class jackpots and multiplayer technology to FanDuel Casino.
Asaf Noifeld, Managing Director at FanDuel Casino, commented that the acquisition further strengthens FanDuel Casino's leading customer experience. In Q4 2023, FanDuel Casino grew its share of the US iGaming market to 26%, up 5% year-on-year, a testament to the company's growing influence in the market.
Karolina Pelc, CEO at BeyondPlay, stated that the acquisition validates the hard work and dedication of their team and the vision behind their products. The BeyondPlay team will be joining FanDuel as a result of the acquisition.
The deal also marks a strategic move for FanDuel, as it seeks to consolidate its position in the market. By acquiring a games developer like BeyondPlay, FanDuel can integrate BeyondPlay’s gaming content directly into its platform, enriching FanDuel Casino’s offerings and expanding its casino game variety and quality.
Moreover, BeyondPlay's licensing efforts, such as obtaining supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden, could accelerate its reach in the US market, benefiting from FanDuel's established regulatory compliance and market presence.
This acquisition is another step in FanDuel's strategy to build a broad iGaming ecosystem, bringing proprietary content in-house and likely improving margins and user retention through exclusive or differentiated gaming experiences. As part of Flutter Entertainment, the world's leading sports betting and iGaming company, FanDuel continues to position itself as a leading vertically integrated player in the US iGaming market.
In conclusion, the acquisition of BeyondPlay by FanDuel is expected to grow FanDuel's rising share of the US iGaming market and reinforce its position as a leading player in the industry. This transaction exemplifies ongoing consolidation and growth strategies shaping the US iGaming landscape in 2025.
FanDuel's acquisition of BeyondPlay, a B2B technology venture, will likely enhance its sports betting offerings by integrating BeyondPlay's best-in-class gaming content, thereby reinforcing FanDuel's position as a leading player in the iGaming industry and the sports betting market. This strategic move is expected to boost FanDuel's finance by improving margins and user retention through exclusive gaming experiences, demonstrating the company's commitment to technology and innovation within the sports realm.
