Cracking the Video Marketing Code: 5 Essential Biz Videos You Need!
Five Essential Videos Every Organization Ought to Create for Their Brand
In today's digital age, video marketing is the new kid on the block that's here to stay. It's not just a passing fancy that can be overlooked; instead, it's a powerful tool that boosts the visibility of your other online channels, such as social media, your website, blogs, and more. Did you know that online shoppers are almost 2 times more likely to make a purchase when they view a video compared to those who only read textual content? (Experian, 2020)
But with an overabundance of video types and lengths, it may seem difficult to decide where to start. Here's a lowdown on the 5 most fundamental business videos that every company should whip up:
#1. Promo Video: Intro To Your Brand
Kick off your video marketing journey with an initial introduction to your brand and its story using a promo video. These brief, captivating clips are designed to captivate your audience, introduce them to your brand, or announce a special sale or marketing campaign. You may want to create a few brief videos instead of one longer one, as multiple shorter ones tend to garner higher engagement than a single longer video (Forbes, 2018). One idea could be having a Q&A-style video with the founder, a video showcasing the company's solutions to your prospects' major challenges, and a team culture introduction video.
#2. Demo Video: Visual How-to
Next on the list is a tutorial video demonstrating how to use a specific product or service in a straightforward manner. Demo videos are extremely popular online, as they allow you to showcase your expertise and establish yourself as a reliable authority in your field, while also demonstrating that you're a trustworthy individual potential customers would enjoy doing business with. To create an effective demo video, simply break it up into easy-to-consume, brief sections. Record yourself verbally instructing a friend on how to complete a specific process, convert the recording into a script, refine the script, and then create your video based on it.
#3. Testimonial Video: Real Fanlove
If the power of a testimonial on your business website is already impressive, then imagine what it would be like if your prospects could see satisfied customers praising your brand in a video format! The human psyche places far more trust in video testimonials than plain text ones, as video puts a face to a name, significantly boosting brand trust among potential customers. Given the high-quality cameras now available on smartphones, there's really no reason not to ask a happy customer for a quick video testimonial right on the spot.
#4. Educational Video: Valuable Insights
Providing value to your prospects by teaching them something that enhances their lives in some way—upgrading their skills, saving time or money, achieving their goals, or making informed decisions—is a powerful way to establish your expertise and authority while simultaneously building trust with them. Educational videos can take the form of how-to tutorials or buyer's guides.
#5. Thought Leadership Video: Expert Insights
Taking a step beyond from educational videos, thought leadership videos elevate your brand's credibility and authority in your niche by demonstrating your ability to lead the pack. These videos can come in various formats, such as keynote speeches, presentations, or podcasts, and can be done live or through animation, depending on your preference. Alternatively, you can repurpose an old blog post, slide-based presentation, or data-rich blog post into a thought leadership video by adding a spoken narration and pairing it with visual aids.
By incorporating these types of videos into your marketing strategy, you'll be on your way to a successful video marketing journey. If you're feeling overwhelmed, consider partnering with a professional video production company, such as Creamy Animation, to create polished, effective videos that will deliver a great return on investment.
Resources:
- [1] The Power of User-Generated Content And Testimonials in Your Marketing Strategy
- [2] 7 Reasons Storytelling is a Powerful Marketing Tool
In the context of video marketing, a promo video serves as an initial introduction to a brand using captivating clips to introduce the brand or announce a campaign, as multiple shorter videos often receive higher engagement. In the realm of business, demo videos offer tutorials demonstrating the use of a product or service in a straightforward manner, thereby showcasing an expert's knowledge and establishing trust.
