Following an approximately two-decade tenure, Scott Bell departs Droga5 to join BBDO.
Seminal figure Scott Bell, the former Chief Creative Officer at Droga5, has bid adieu to his longtime turf to join the ranks of BBDO New York as their new CCO.
Bell's meteoric rise from copywriter to CCO, all under the Droga5 banner, spanned an impressive 17 years. During his tenure, he masterminded award-winning campaigns for esteemed brands such as Newcastle Brown Ale, Johnsonville, and IHOP.
Now, Ellen Choi, CEO, Emily Portnoy, Chief Strategy Officer, and Scott Bell himself will form the leadership triumvirate at BBDO's New York branch. BBDO has recently embraced a new mission: "Do Big Things," shedding their former mantra, "the work, the work the work."
With a statement to Adweek, Chris Beresford-Hill, BBDO's worldwide Chief Creative Officer, applauded Bell as "one of those rare creative minds who combines unparalleled craft, keen intuition, and a wildly distinctive perspective." He fervently praised Bell, asserting that his work doesn't just seep into popular culture—it is culture.
This extraordinary move comes several months after BBDO's rebranding. Bell's appointment seems a strategical move designed to create work that will be the zenith of the New York team's careers.
Scott Bell's exit from Droga5 comes amid a period of transition for the Accenture-owned agency. In recent years, Droga5 has undergone substantial alterations to its leadership team and creative direction. Bell, one of Droga5's founding stalwarts, will likely be succeeded by new creative visionaries.
Upon his departure, Bell couldn't contain his excitement, expressing profound gratitude for his time at Droga5 and wonderment about the prospects that await him at BBDO.
In the vast and constantly shifting world of advertising, Droga5 is actively reinventing its creative strategy, aiming to remain at the forefront of innovation and technology. The agency has been strengthening its presence in various markets through key appointments to its global creative leadership. This strategic move will enable Droga5 to maintain its competitive edge in the rapidly evolving industry landscape.
Scott Bell, in his new role at BBDO New York, is expected to bring his acclaimed creative expertise in finance, business, and entertainment sectors to the table, as he did during his tenure at Droga5. As Bell embarks on this new journey, he leaves behind a gap at Droga5 that might spark an influx of fresh interest and ideas in shaping the agency's future direction.
