Football association DFB ending partnership with Bwin
In a significant shift in sports sponsorship, the German Football Association (DFB) is set to part ways with Bwin, their long-standing partner, and welcome Interwetten as their new main sponsor. The contract between Bwin and the DFB, which has been in effect since 2017, is due to expire on December 31, 2022, and is not expected to be renewed.
Bwin, a leading sports betting provider, had been the main sponsor of the DFB for three seasons, holding marketing rights for the third division, the DFB Cup, and the women's Bundesliga. During this time, they also became a sleeve sponsor in league 3 from the 2018/19 season.
Interwetten, another prominent betting provider, is poised to take over. Known for offering sports betting, live betting, and slot games, Interwetten will be the main sponsor of the DFB and the official main sponsor of the European Darts Tour. This move is particularly significant given the popularity of darts in Germany and Austria, making it a lucrative market for Interwetten.
Interwetten's involvement in German football extends beyond the DFB. They are already partners with Bundesliga clubs TSG 1899 Hoffenheim and VfL Wolfsburg, and have sponsorship deals with ATP 500 tennis tournaments in Vienna and Kitzbühel. Football legend Lothar Matthäus serves as Interwetten's advertising face.
The European Darts Tour features 13 tournaments per year at varying locations, broadcast live across Europe. This partnership is expected to bolster Interwetten's presence in the sports betting market and provide a platform to showcase their offerings to a wide audience.
It is rumoured that Interwetten has already secured a deal with the DFB, although specific details are yet to be announced. Interwetten holds both Maltese and German gaming licenses, indicating their commitment to operating within the legal framework of the countries they serve.
Bwin, with around 20 million registered users across Europe and serving 25 core markets, has been a significant player in the sports betting industry. Their decision not to renew their contract with the DFB marks a new chapter in the sports sponsorship landscape.
For more specific details about the new sponsorship deal between the DFB and Interwetten, it would be best to check press releases or official announcements from the involved parties. Interwetten, founded in 1990, has also been involved in long-term partnerships with the German Ski Association (DSV) and its Austrian counterpart (ÖSV) for winter sports.
This change in sponsorship is set to bring exciting new opportunities for both Interwetten and the DFB, and sports fans can look forward to seeing how this partnership unfolds in the coming months.
What industry will Interwetten be expanding into with their new sponsorship of the DFB? - FinanceWhich sports will Interwetten have marketing rights for due to their sponsorship of the DFB? - Football, European-Leagues, DartsWhat tournament will Interwetten be the official main sponsor of as a result of their partnership with the European Darts Tour? - Champions-League (of Darts Tour)
