Football season 2024/25 witnesses substantial advancement for OddsMatrix
In an exciting turn of events, EveryMatrix's sportsbook platform and odds feed service, OddsMatrix, has reported a significant year-on-year growth for its football product during the 2024/25 season. The platform recorded a surge in betting volume, overall turnover, and profitability, driven by a combination of increased betting activity, improved margins, expanding bet types, and strategic market positioning.
The volume of football bets placed on the OddsMatrix platform surged by 34%, rising from 241.5 million bets in 2023/24 to 324.1 million in 2024/25. Correspondingly, overall turnover grew by 28%, indicating greater engagement and revenue generation on the platform. OddsMatrix recorded an average margin of 11.8% during the 2024/25 season, which represented a significant increase compared to the previous season, enhancing profitability.
A notable trend driving the record sports betting numbers was the growth of player prop betting, which involves wagers on specific player performance metrics. Revenues from the Shots on Target and Player to be Booked prop bet markets soared by 84% year-over-year.
OddsMatrix's CEO, Tor Skeie, expressed his excitement about the latest results, stating that the platform achieved exceptional year-on-year growth across its core football product metrics. He attributed the success to the strategic partnerships and market expansion, such as the multi-year partnership with BetTOM, which supported sustained growth and wider adoption of their football betting product.
The platform's growth complemented the expansion of its customer base across the world, and the enhancement of its offerings delivered a new horse racing solution and improvements to its football product.
Notable moments from the club football season included standout performances from PSG, Liverpool, and Napoli. The growth was further positively impacted by an increase in player prop betting.
In addition to the impressive financial results, OddsMatrix won the Sports Betting Supplier and Sportsbook Platform Supplier of the Year award at the EGR B2B Awards 2025. EveryMatrix was also recognised with three awards from the EGR B2B Awards.
Looking ahead, OddsMatrix looks forward to building on this momentum with more innovative product developments lined up for the new 2025/26 campaign. The platform will continue to cover all domestic global club football, as well as international competitions and major continental football championship events.
The use of prop betting capabilities played a major role in OddsMatrix's recent success, and it will continue to be a key focus area for the platform as it moves forward. With a strong foundation and a clear vision for growth, OddsMatrix is poised to continue its impressive trajectory in the sports betting industry.
- The surge in betting volume on OddsMatrix's platform, particularly for player prop betting markets like Shots on Target and Player to be Booked, was a significant contributor to the platform's financial growth in the sports gambling sector during the 2024/25 season.
- The increased year-on-year growth for OddsMatrix's football product, including a 34% rise in betting volume and a 28% increase in overall turnover, demonstrates the platform's strategic positioning and effectiveness within the highly competitive world of sports finance and business.
- As OddsMatrix continues to innovate and expand its offerings, such as the introduction of a new horse racing solution and improvements to its football product, it positions itself for continued success in the sports betting industry, aiming to cover all domestic and international football competitions in the upcoming 2025/26 season.
