Forever 21 and Reebok Collaborate on a Joint Capsule Collection
Casual Chats:
- Forever 21 has just dropped a new collab with Reebok, and it's already making waves! The partnership, announced via email, introduced a limited-edition capsule fashion collection available from Thursday.
- The fashion-forward lineup includes varsity jackets, sweaters, logo tops, athleisure sets, hats, socks, tote bags, and other fun items. The collection caters to a wide range of sizes, from XS to 4X for women, S to XXL for men, and 5/6 to 13/14 for children.
- The cool collection is priced between $8.99 and $100 and can be found in select Forever 21 stores, on the mobile app, and on their website. You can thank the brand management company Authentic Brands Group for owning both Forever 21 and Reebok.
The Lowdown:
The limited-edition collection with Forever 21 marks Reebok's first co-designed fashion collaboration. Winnie Park, CEO of Forever 21, couldn’t be more thrilled about the partnership, saying they've created an "ultimate destination for back-to-school fashion."
While partnering with Forever 21, Reebok also teamed up with Macy's, offering sportswear and activewear for men and women priced between $25 and $85. Interestingly, another Authentic Brands Group collaboration saw Sports Illustrated and J.C. Penney working together on swimwear collections.
Though collaborations with Forever 21 in 2021 aren't mentioned, Reebok has been no stranger to fashion partnerships. Check out the Keith Haring x Reebok Collection released in October 2021 or the BEAMS x Paperboy Paris x Reebok Club C Legacy collaboration, same month. More recent collaborations include the Engineered Garments x Reebok Instapump Fury 94 and the Gabby's Dollhouse x Reebok collection.
If you're curious about what Authentic Brands Group have been up to, they recently announced plans to buy Boardriders, which oversees lifestyle and sports brands like Billabong, Roxy, and DC Shoes. They also bought Vince Holding Corp.'s intellectual property and the UK-based footwear brand Hunter Boot Limited for an undisclosed sum. The fashionbomb keeps dropping!
- The fashion-and-beauty industry is abuzz with the latest collaboration between Forever 21 and Reebok, marking Reebok's first co-designed fashion collaboration.
- Authentic Brands Group, the brand management company behind both Forever 21 and Reebok, is expanding its influence in the retail industry, having recently announced plans to buy Boardriders, which oversees lifestyle and sports brands.
- With Reebok's new collaboration with Macy's, offering sportswear and activewear priced between $25 and $85, the sports industry is seeing a fusion of athletic wear and fashion.
- The limited-edition capsule collection with Forever 21 is not only a step forward for the fashion industry, but also represents an innovative move in the AI-driven business landscape, given that the partnership was announced via email.
- The financial sector is keeping track of Authentic Brands Group's acquisitions, including the purchase of Vince Holding Corp.'s intellectual property and the UK-based footwear brand Hunter Boot Limited, reflecting the company's strategic growth within the industry.
