Fundraising of $15 million by United Pickleball to support growth and rewards for players
The United Pickleball Association (UPA) is making waves in the sports world, with a recent funding round and strategic partnerships that are propelling the organisation forward.
In a move reminiscent of the Formula 1 model, the UPA is considering joint venture partnerships with various operating organisations. This strategy aims to bolster the pickleball industry and enhance the sport's global reach.
One of the key players in this expansion is Jenius Bank, a major sponsor of UPA events in 2025, including the Pickleball World Championships, the PPA Tour, and Major League Pickleball. Though specific investment amounts were not disclosed, this deal positions Jenius Bank as a prominent investor or financial backer via sponsorship.
Another influential partner is Life Time, an operator of over 800 pickleball courts in the U.S. Life Time's involvement includes hosting major tournament venues and sponsoring events such as the LT Open, which is integrated with UPA-sanctioned competitions. This partnership suggests Life Time is a significant institutional investor or partner supporting UPA's expansion.
The UPA's portfolio includes managing the PPA Tour and Major League Pickleball, but the search results do not provide detailed information on individual or institutional investors holding stakes in UPA itself.
Despite not seeking external capital for the latest funding round, the UPA has managed to raise $15 million, bringing the total raised to about $100 million, including a $10 million bridge loan taken in January. The funding will be used to add incentive pay for players, upgrade the broadcast experience, and pursue international expansion, particularly focusing on the U.K. and Asia.
In addition to financial growth, the UPA is also experiencing a surge in popularity. Ticketing sales for UPA events have seen a corresponding increase, and social media impressions have jumped by 200%. Individual event viewings on PickleballTV and YouTube have also set records.
The UPA's current revenue stands at $70 million, and the organisation plans to invest in junior player opportunities, similar to Junior USTA or Little League, to nurture the next generation of pickleball stars. Base salaries for players will still be maintained, allowing them to focus on the sport full-time and invest in themselves.
The current shareholders of UPA, including Dundon Capital, Al Tylis, Club Necaxa of LigaMX, and SC Holdings, have shown confidence in the organisation by deciding to invest more capital. They are pleased with the direction UPA is heading and are eager to see the organisation continue to grow and succeed.
In conclusion, while direct ownership or investor details are not public, Jenius Bank and Life Time stand out as major financial partners and sponsors linked to the United Pickleball Association. The organisation's recent funding round and strategic partnerships are setting the stage for a bright future for pickleball.
People from Jenius Bank and Life Time have shown significant interest in the growth of pickleball, as they have partnered with the United Pickleball Association (UPA) for sponsorship and expansion. These partners, through their financial backing, are aiding the UPA in developing junior player opportunities, improving broadcast experiences, and expanding international reach.
