Gaming company JOI extends partnership agreement with sportsbook provider Kambi.
Fresh Take:
Kambi Group's Dutch Adventure Continues with JOI Gaming
Kambi Group, a leading sports betting solution provider, has extended its partnership with JOI Gaming, a part of JVH Group, for their Jacks.nl brand in the Netherlands. This extended collaboration will see Kambi continue to deliver its top-notch online sportsbook solution to Jacks.nl, a partnership that took off back in late 2020.
Excited about the renewal, Kambi's CEO Werner Becher expressed, "We're thrilled to continue our relationship with JVH Group. The success of JACKS.NL since its launch demonstrates the quality of their brand and operational expertise, blended with the power and adaptability of Kambi's turnkey sportsbook." He further added, "We're eager to keep supporting their growth and help them deliver premium sports betting experiences to their players for years to come."
Eric Olders, CEO of JVH Group and founder of JOI gaming, agreed, "Kambi’s premium sportsbook has been a game-changer in making JACKLS.NL a preferred hangout for sports bettors in the Netherlands. Their dedication to innovation and delivering superior products perfectly resonates with our vision for JACKS.NL. Extending this partnership was a no-brainer, and we're amped up to keep building on our strong momentum and further enhancing our online sports betting offering alongside Kambi."
The partnership, initially established ahead of the Dutch online gambling market's 2021 launch, has helped Jacks.nl carve a strong niche in both the casino and sports betting sectors. With this extension, Kambi will carry on providing its sportsbook technology, including access to Kambi Engage and third-party integrations designed to boost player engagement and uniqueness.
JVH Gaming, a heavyweight in Dutch commercial gambling with 64 land-based casinos, is also expanding its online gaming presence through JOI Gaming. This deal extension underlines both companies' dedication to offering premium sportsbook experiences to Dutch audiences.
On the stock market front, Kambi Group plc (STO:KAMBI) shares ended the Stockholm trading session on June 14 marginally higher, priced at SEK125.60 per share.
In essence, Kambi and JOI Gaming have inked a multi-year deal to continue their successful sportsbook collaboration in the Netherlands, ensuring the JACKS.NL brand remains powered by Kambi’s state-of-the-art sportsbook technology and services.
The renewed partnership between Kambi Group and JOI Gaming will continue to combine finance and sports, as Kambi's sports betting solution will continue to power Jacks.nl's online sportsbook offerings. The collaboration, centered around the premium sports betting experience, aims to maintain and bolster their presence in the Dutch sports betting market.
