Gap Inc. Expands into Beauty and Accessories with Star Team
Gap Inc. is expanding its product range with a foray into beauty and accessories. This autumn, 150 Old Navy stores will offer these new items, with some locations featuring staffed shop-in-shops. This move is part of a test-and-learn phase before a full-scale launch next year.
The company has assembled a strong team to lead this venture. Michele Parsons, previously at Kate Spade and Coach, now serves as General Manager of Accessories. She is responsible for strategy, product development, and market launch across all Gap Inc. brands. Parsons reports to Eric Chan. Reed Krakoff, an award-winning designer, will advise Gap Inc. as executive director of accessories.
In the beauty sector, Deb Redmond, formerly with Nordstrom, is now General Manager of Beauty, also reporting to Eric Chan. John Demsey, a former Estée Lauder executive, will advise Gap Inc. as executive director of beauty. Gap Inc. aims to create high-quality products using sustainable materials, focusing on strong design and quality construction.
Gap Inc. sees accessories as a high-margin opportunity to encourage customers to shop a full look. The company is investing in material and product innovation to turn this category into a profitable one.
Gap Inc.'s expansion into beauty and accessories is a strategic move to diversify its product offerings and attract more customers. With a talented team and a focus on quality and sustainability, the company is poised to make a significant impact in these categories. The test phase at Old Navy stores this fall will provide valuable insights for a full-scale launch next year.
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