Genius Sports Seals Agreement for Continuous Esports Competitions with SIS
In a strategic move to enhance the capture, distribution, and commercialization of official sports data, Genius Sports and Sports Information Services (SIS) have joined forces. This partnership aims to significantly impact the regulated sports betting industry worldwide.
Genius Sports, a global leader in official sports data and technology, will now provide sportsbooks and lotteries around the world with access to SIS' Competitive Gaming product, which includes over 150,000 annual live events in esoccer and ebasketball. Matt Stephenson, Global Partnership Director at Genius Sports, stated that this addition affirms their commitment to offering a wide range of content and growth opportunities.
For SIS, this distribution deal is significant as it aims to expand its reach in regulated markets worldwide. Andy Kelly, Head of Commercial Partnerships at SIS, expressed his excitement about the deal with Genius Sports, highlighting the potential for superior margins and increased value to operators.
The partnership will also see the deployment of Genius Sports' AI-powered GeniusIQ platform across leagues, supporting data capture, performance analysis, officiating accuracy, and fan engagement tools. This technology will elevate the in-play betting experience with more sophisticated insights and automated market recalibrations in response to live game dynamics.
Moreover, Genius Sports will provide automated market adjustment tools and predictive modeling to dynamically recalibrate betting lines based on real-time match conditions. This capability will improve sportsbook trading efficiency, risk management, and user engagement, crucial factors as in-game wagering grows to represent a large share of betting activity.
The partnership also strengthens commercial and legal protections, ensuring secure and trusted access for betting operators. This helps preserve league revenue and promotes legal, regulated betting environments that protect both bettors and sports integrity.
In summary, the SIS-Genius Sports partnership exemplifies a broader industry trend where official sports data providers collaborate closely with technology firms to enhance the integrity, engagement, and commercial value of sports betting markets. This partnership strengthens the foundation for regulated sports betting by delivering verified, real-time data and advanced tools that benefit leagues, bettors, and sportsbooks alike.
[1] Genius Sports. (2021). Genius Sports and the English Premier League agree landmark deal to protect the integrity of global betting markets. [online] Available at: https://www.geniussports.com/news/genius-sports-and-the-english-premier-league-agree-landmark-deal-to-protect-the-integrity-of-global-betting-markets
[2] Genius Sports. (2021). Genius Sports and the NBA agree landmark deal to protect the integrity of global betting markets. [online] Available at: https://www.geniussports.com/news/genius-sports-and-the-nba-agree-landmark-deal-to-protect-the-integrity-of-global-betting-markets
[3] Genius Sports. (2021). Genius Sports and the English Football League agree landmark deal to protect the integrity of global betting markets. [online] Available at: https://www.geniussports.com/news/genius-sports-and-the-english-football-league-agree-landmark-deal-to-protect-the-integrity-of-global-betting-markets
[4] Genius Sports. (2021). Genius Sports and the German Bundesliga agree landmark deal to protect the integrity of global betting markets. [online] Available at: https://www.geniussports.com/news/genius-sports-and-the-german-bundesliga-agree-landmark-deal-to-protect-the-integrity-of-global-betting-markets
[5] Genius Sports. (2021). Genius Sports and Serie A agree landmark deal to protect the integrity of global betting markets. [online] Available at: https://www.geniussports.com/news/genius-sports-and-serie-a-agree-landmark-deal-to-protect-the-integrity-of-global-betting-markets
- Genius Sports, in collaboration with sportsbook operators and lotteries worldwide, will offer access to SIS' Competitive Gaming product, benefiting from the technology's coverage of over 150,000 live sports events annually in esoccer and ebasketball.
- The partnership between Genius Sports and SIS presents an opportunity to leverage Genius Sports' AI-powered GeniusIQ platform for sports-analysis purposes, boosting officiating accuracy, fan engagement tools, and in-play betting experiences with enhanced insights and automated market recalibrations.
- To further drive revenue and growth, Genius Sports will provide sportsbooks with automated market adjustment tools and predictive modeling, aiming to improve trading efficiency, risk management, and user engagement in the regulated sports betting industry, as in-game wagering becomes a growing share of total betting activity.
